{"id":"BIZ-011","area":"Business Value","title":"Allocate by marginal value","if":"multiple valid initiatives compete for limited resources","then":"rank them by expected incremental value divided by effort, risk, maintenance, and time to learning","else":"execute the only valid initiative","operators":["IF","THEN","ELSE","AND"],"laka_levels":["Baseline","Structural"],"primary_metric":"realized value per implementation hour","guardrails":"portfolio concentration risk","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"BIZ","area_slug":"business-value","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"BIZ-011 — Allocate by marginal value","anchor":"biz-011-allocate-by-marginal-value"},"sentence":"IF multiple valid initiatives compete for limited resources THEN rank them by expected incremental value divided by effort, risk, maintenance, and time to learning ELSE execute the only valid initiative","area_detail":{"name":"Business Value","slug":"business-value","prefix":"BIZ","count":12},"governs_gates":["demand","business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["BIZ-001","BIZ-002","BIZ-003","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-010","BIZ-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}},{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}