{"id":"BIZ-010","area":"Business Value","title":"Resolve competing goals explicitly","if":"traffic, lead quality, margin, brand, retention, and learning objectives conflict","then":"name one primary objective and classify the others as constraints or secondary outcomes","else":"use the single aligned objective","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Baseline"],"primary_metric":"objective clarity","guardrails":"unintended metric trade-offs","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"BIZ","area_slug":"business-value","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"BIZ-010 — Resolve competing goals explicitly","anchor":"biz-010-resolve-competing-goals-explicitly"},"sentence":"IF traffic, lead quality, margin, brand, retention, and learning objectives conflict THEN name one primary objective and classify the others as constraints or secondary outcomes ELSE use the single aligned objective","area_detail":{"name":"Business Value","slug":"business-value","prefix":"BIZ","count":12},"governs_gates":["demand","business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["BIZ-001","BIZ-002","BIZ-003","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-011","BIZ-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}}]}