{"id":"BIZ-008","area":"Business Value","title":"Include retention and expansion","if":"organic search serves existing customers, support, renewal, or repeat purchase tasks","then":"assign retention events and lifetime-value effects","else":"use acquisition outcomes for new-user clusters","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Major"],"primary_metric":"organic-assisted retained margin","guardrails":"support deflection quality, churn","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"BIZ","area_slug":"business-value","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"BIZ-008 — Include retention and expansion","anchor":"biz-008-include-retention-and-expansion"},"sentence":"IF organic search serves existing customers, support, renewal, or repeat purchase tasks THEN assign retention events and lifetime-value effects ELSE use acquisition outcomes for new-user clusters","area_detail":{"name":"Business Value","slug":"business-value","prefix":"BIZ","count":12},"governs_gates":["demand","business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["BIZ-001","BIZ-002","BIZ-003","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-009","BIZ-010","BIZ-011","BIZ-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}