{"id":"BIZ-005","area":"Business Value","title":"Model offers separately","if":"different offers have materially different audiences, margins, sales cycles, or qualification rules","then":"assign separate value models and cluster portfolios","else":"a shared model may be used with explicit segment dimensions","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Structural"],"primary_metric":"value by offer","guardrails":"cross-offer cannibalization","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"BIZ","area_slug":"business-value","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"BIZ-005 — Model offers separately","anchor":"biz-005-model-offers-separately"},"sentence":"IF different offers have materially different audiences, margins, sales cycles, or qualification rules THEN assign separate value models and cluster portfolios ELSE a shared model may be used with explicit segment dimensions","area_detail":{"name":"Business Value","slug":"business-value","prefix":"BIZ","count":12},"governs_gates":["demand","business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["BIZ-001","BIZ-002","BIZ-003","BIZ-004","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-010","BIZ-011","BIZ-012"],"levels":[{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}