{"id":"BIZ-003","area":"Business Value","title":"Separate forecasts from actuals","if":"search volume, CTR, conversion, or revenue is estimated","then":"label the output as a forecast and record every assumption","else":"use observed query, conversion, revenue, and margin data","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Baseline"],"primary_metric":"forecast error","guardrails":"confidence interval, source age","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"BIZ","area_slug":"business-value","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"BIZ-003 — Separate forecasts from actuals","anchor":"biz-003-separate-forecasts-from-actuals"},"sentence":"IF search volume, CTR, conversion, or revenue is estimated THEN label the output as a forecast and record every assumption ELSE use observed query, conversion, revenue, and margin data","area_detail":{"name":"Business Value","slug":"business-value","prefix":"BIZ","count":12},"governs_gates":["demand","business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["BIZ-001","BIZ-002","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-010","BIZ-011","BIZ-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}}]}