{"id":"BIZ-001","area":"Business Value","title":"Define value before volume","if":"the program has no defined qualified business event","then":"define the event, qualification rule, owner, and estimated contribution value before optimizing traffic","else":"use the existing qualified event as the primary business outcome","operators":["IF","THEN","ELSE","AND"],"laka_levels":["Baseline"],"primary_metric":"measurement completeness","guardrails":"Do not substitute sessions or ranking counts for value.","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"BIZ","area_slug":"business-value","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"BIZ-001 — Define value before volume","anchor":"biz-001-define-value-before-volume"},"sentence":"IF the program has no defined qualified business event THEN define the event, qualification rule, owner, and estimated contribution value before optimizing traffic ELSE use the existing qualified event as the primary business outcome","area_detail":{"name":"Business Value","slug":"business-value","prefix":"BIZ","count":12},"governs_gates":["demand","business_value"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["BIZ-002","BIZ-003","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-010","BIZ-011","BIZ-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}}]}