{"id":"AUT-010","area":"External Authority and Earned Evidence","title":"Segment outreach by relationship","if":"prospects differ by audience, reason to care, or editorial context","then":"create distinct outreach propositions and evidence packages","else":"use one aligned proposition","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Major"],"primary_metric":"positive reply and placement rate by segment","guardrails":"automation quality","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUT","area_slug":"external-authority-and-earned-evidence","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUT-010 — Segment outreach by relationship","anchor":"aut-010-segment-outreach-by-relationship"},"sentence":"IF prospects differ by audience, reason to care, or editorial context THEN create distinct outreach propositions and evidence packages ELSE use one aligned proposition","area_detail":{"name":"External Authority and Earned Evidence","slug":"external-authority-and-earned-evidence","prefix":"AUT","count":12},"governs_gates":["information_advantage"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUT-001","AUT-002","AUT-003","AUT-004","AUT-005","AUT-006","AUT-007","AUT-008","AUT-009","AUT-011","AUT-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}