{"id":"AUT-002","area":"External Authority and Earned Evidence","title":"Create a linkable reason","if":"outreach asks for attention without a concrete user benefit","then":"build or identify data, utility, evidence, correction, visualization, or unique reference value","else":"lead with the existing value","operators":["IF","AND","NOT","THEN","ELSE","OR"],"laka_levels":["Major","Paradigm"],"primary_metric":"placement rate","guardrails":"misleading claims","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUT","area_slug":"external-authority-and-earned-evidence","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUT-002 — Create a linkable reason","anchor":"aut-002-create-a-linkable-reason"},"sentence":"IF outreach asks for attention without a concrete user benefit THEN build or identify data, utility, evidence, correction, visualization, or unique reference value ELSE lead with the existing value","area_detail":{"name":"External Authority and Earned Evidence","slug":"external-authority-and-earned-evidence","prefix":"AUT","count":12},"governs_gates":["information_advantage"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUT-001","AUT-003","AUT-004","AUT-005","AUT-006","AUT-007","AUT-008","AUT-009","AUT-010","AUT-011","AUT-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}},{"id":"paradigm","name":"Paradigm","definition":"The class of solution changes.","examples":["Examples:","replace a blog post with a free diagnostic tool","replace a static directory with a verified data product","turn service research into a benchmark index","build a proprietary dataset competitors cannot reproduce","make the website agent-operable, not merely readable","create demand rather than only capture existing demand"],"rule_count":10,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.5 Paradigm change"}}]}