{"id":"AUD-011","area":"Audience and Journey","title":"Explicitly exclude wrong audiences","if":"queries attract jobs, students, freebie seekers, unsupported geographies, or unrelated senses","then":"add exclusions to research, paid data, reporting, and content positioning","else":"retain the query in its valid cluster","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Baseline","Minor"],"primary_metric":"irrelevant-impression and unqualified-lead rate","guardrails":"accidental exclusion of valuable demand","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUD","area_slug":"audience-and-journey","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUD-011 — Explicitly exclude wrong audiences","anchor":"aud-011-explicitly-exclude-wrong-audiences"},"sentence":"IF queries attract jobs, students, freebie seekers, unsupported geographies, or unrelated senses THEN add exclusions to research, paid data, reporting, and content positioning ELSE retain the query in its valid cluster","area_detail":{"name":"Audience and Journey","slug":"audience-and-journey","prefix":"AUD","count":12},"governs_gates":["distinct_task"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUD-001","AUD-002","AUD-003","AUD-004","AUD-005","AUD-006","AUD-007","AUD-008","AUD-009","AUD-010","AUD-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}},{"id":"minor","name":"Minor","definition":"Surface elements change while the object and mechanism stay mostly stable.","examples":["Examples:","title wording","meta description","opening answer","anchor text","image compression","small internal-link addition","CTA wording"],"rule_count":29,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.2 Minor change"}}]}