{"id":"AUD-010","area":"Audience and Journey","title":"Match evidence to urgency","if":"the user has high urgency or high perceived risk","then":"front-load direct answers, scope, availability, proof, and safe next actions","else":"use the standard information order","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Major"],"primary_metric":"time to task completion","guardrails":"misleading urgency","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUD","area_slug":"audience-and-journey","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUD-010 — Match evidence to urgency","anchor":"aud-010-match-evidence-to-urgency"},"sentence":"IF the user has high urgency or high perceived risk THEN front-load direct answers, scope, availability, proof, and safe next actions ELSE use the standard information order","area_detail":{"name":"Audience and Journey","slug":"audience-and-journey","prefix":"AUD","count":12},"governs_gates":["distinct_task"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUD-001","AUD-002","AUD-003","AUD-004","AUD-005","AUD-006","AUD-007","AUD-008","AUD-009","AUD-011","AUD-012"],"levels":[{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}