{"id":"AUD-004","area":"Audience and Journey","title":"Use adjacent next actions","if":"the proposed CTA requires substantially more trust or commitment than the current task supports","then":"offer an adjacent useful action OR add the proof needed to justify the transition","else":"measure the direct transition","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Minor","Major"],"primary_metric":"next-state transition rate","guardrails":"bounce, complaint, unsubscribe","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUD","area_slug":"audience-and-journey","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUD-004 — Use adjacent next actions","anchor":"aud-004-use-adjacent-next-actions"},"sentence":"IF the proposed CTA requires substantially more trust or commitment than the current task supports THEN offer an adjacent useful action OR add the proof needed to justify the transition ELSE measure the direct transition","area_detail":{"name":"Audience and Journey","slug":"audience-and-journey","prefix":"AUD","count":12},"governs_gates":["distinct_task"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUD-001","AUD-002","AUD-003","AUD-005","AUD-006","AUD-007","AUD-008","AUD-009","AUD-010","AUD-011","AUD-012"],"levels":[{"id":"minor","name":"Minor","definition":"Surface elements change while the object and mechanism stay mostly stable.","examples":["Examples:","title wording","meta description","opening answer","anchor text","image compression","small internal-link addition","CTA wording"],"rule_count":29,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.2 Minor change"}},{"id":"major","name":"Major","definition":"The document or campaign is substantially improved, but its role remains stable.","examples":["Examples:","rewrite the page","add original evidence","change format from prose to comparison table","build a video or calculator into the page","consolidate weak sections","launch a focused outreach campaign"],"rule_count":53,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.3 Major change"}}]}