{"id":"AUD-003","area":"Audience and Journey","title":"Model the funnel as a graph","if":"journey analysis assumes every user enters at awareness and moves linearly","then":"allow entry, exit, return, skip, and backward transitions","else":"retain observed journey paths","operators":["IF","AND","THEN","ELSE"],"laka_levels":["Structural"],"primary_metric":"state-transition rate","guardrails":"attribution inflation","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUD","area_slug":"audience-and-journey","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUD-003 — Model the funnel as a graph","anchor":"aud-003-model-the-funnel-as-a-graph"},"sentence":"IF journey analysis assumes every user enters at awareness and moves linearly THEN allow entry, exit, return, skip, and backward transitions ELSE retain observed journey paths","area_detail":{"name":"Audience and Journey","slug":"audience-and-journey","prefix":"AUD","count":12},"governs_gates":["distinct_task"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUD-001","AUD-002","AUD-004","AUD-005","AUD-006","AUD-007","AUD-008","AUD-009","AUD-010","AUD-011","AUD-012"],"levels":[{"id":"structural","name":"Structural","definition":"Relationships, architecture, ownership, or workflow change.","examples":["Examples:","merge cannibalizing pages","redesign cluster architecture","change templates","repair faceted navigation","move from isolated pages to a hub graph","connect CRM value data to SEO reporting"],"rule_count":62,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.4 Structural change"}}]}