{"id":"AUD-002","area":"Audience and Journey","title":"Treat funnel modifiers as heuristics","if":"a word such as how, best, review, price, or buy suggests a journey stage","then":"use it as a hypothesis and verify the actual task and result set","else":"infer stage from the full query, context, and behavior","operators":["IF","OR","THEN","ELSE"],"laka_levels":["Baseline"],"primary_metric":"intent-classification accuracy","guardrails":"stage stereotyping","rationale":"Makes the decision explicit, measurable, and reversible where possible.","prefix":"AUD","area_slug":"audience-and-journey","source":{"document":"04","file":"04-IF-ELSE-AND-OR-RULEBOOK.md","heading":"AUD-002 — Treat funnel modifiers as heuristics","anchor":"aud-002-treat-funnel-modifiers-as-heuristics"},"sentence":"IF a word such as how, best, review, price, or buy suggests a journey stage THEN use it as a hypothesis and verify the actual task and result set ELSE infer stage from the full query, context, and behavior","area_detail":{"name":"Audience and Journey","slug":"audience-and-journey","prefix":"AUD","count":12},"governs_gates":["distinct_task"],"precedence":["safety_law_privacy_policy","user_value_and_accuracy","technical_eligibility_and_canonical_correctness","business_value_and_constraints","intent_fit_and_information_quality","measurement_and_learning","efficiency_and_scale","cosmetic_optimization"],"neighbours":["AUD-001","AUD-003","AUD-004","AUD-005","AUD-006","AUD-007","AUD-008","AUD-009","AUD-010","AUD-011","AUD-012"],"levels":[{"id":"baseline","name":"Baseline","definition":"The system is observed without changing its structure.","examples":["OBJECT: existing query, page, cluster, or site","ACTION: measure, inventory, classify","OUTCOME: trustworthy baseline"],"rule_count":49,"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"10.1 Baseline"}}]}