{"title":"The SEO grammar","purpose":"The vocabulary, sentence forms and operators the whole system is written in.","governing_sentence":["FOR [AUDIENCE]","UNDER [CONDITIONS]","SEEKING [TASK]","WITH [INTENT]","ABOUT [CONCEPT / ENTITY]","USING [QUERY CLUSTER]","SERVED BY [ONE CANONICAL ASSET]","IN [TASK-NATIVE FORMAT]","SUPPORTED BY [EVIDENCE]","CONNECTED BY [INTERNAL GRAPH]","LEADING TO [NEXT ACTION]","MEASURED BY [PRIMARY OUTCOME]","GUARDED BY [CONSTRAINTS]"],"governing_equation":["SEO BUSINESS VALUE =","VALUABLE DEMAND","x TECHNICAL ELIGIBILITY","x INTENT FIT","x INFORMATION ADVANTAGE","x DISCOVERABILITY","x PROMINENCE","x SEARCH-RESULT RESPONSE","x CONVERSION EFFICIENCY","x CONTRIBUTION MARGIN","x LEARNING VELOCITY"],"equation_note":"The terms are multiplied conceptually, so a near-zero factor neutralises the rest of the system.","layers":null,"output_hierarchy":["BUSINESS","└── AUDIENCE","└── PROBLEM / DESIRE","└── JOURNEY STATE","└── INTENT","└── TASK","└── QUERY CLUSTER","└── CANONICAL ASSET","└── SUPPORTING GRAPH","└── SEARCH APPEARANCE","└── USER ACTION","└── BUSINESS OUTCOME","└── FEEDBACK"],"one_page_rule":["IF same sense","AND same task","AND compatible answer structure","AND compatible result class","AND compatible next action","THEN same cluster and one canonical owner","ELSE split or test."],"compact_notation":[{"lang":"text","code":"G → A:C:T:I:Q → D:F:E → L → N → M | X"},{"lang":"text","code":"Increase qualified assessments\nFOR Calgary small-business owners\nUNDER active website redesign consideration\nSEEKING compare-agencies\nWITH commercial-investigation intent\nABOUT Calgary web design providers\nUSING the agency-comparison query cluster\nSERVED BY /calgary-web-design-companies/\nIN a scored comparison + decision guide\nSUPPORTED BY disclosed criteria + firsthand audits\nCONNECTED BY links from cost, process, and case-study nodes\nLEADING TO a website assessment\nMEASURED BY qualified assessment contribution margin\nGUARDED BY neutrality, disclosure, and lead-quality constraints."}],"canonical_sentence":[{"lang":"text","code":"SEO_SENTENCE ::=\nGOAL\nFOR AUDIENCE\nIN JOURNEY_STATE\nUNDER CONDITIONS\nSEEKING TASK\nWITH INTENT\nABOUT CONCEPT_OR_ENTITY\nUSING QUERY_CLUSTER\nSERVED_BY CANONICAL_ASSET\nIN FORMAT\nSUPPORTED_BY EVIDENCE\nCONNECTED_BY GRAPH\nLEADING_TO NEXT_ACTION\nMEASURED_BY PRIMARY_METRIC\nGUARDED_BY CONSTRAINTS"}],"validity":[{"lang":"text","code":"VALID_CANDIDATE\n=\nDEMAND_EVIDENCE\nAND DISTINCT_TASK\nAND BUSINESS_FIT\nAND UNIQUE_OR_SUPERIOR_VALUE\nAND TECHNICAL_FEASIBILITY\nAND MAINTAINABILITY\nAND MEASURABILITY\nAND POLICY_COMPLIANCE"},{"lang":"text","code":"VALID_PAGE\n=\nONE_DOMINANT_INTENT\nAND ONE_INTENDED_CANONICAL\nAND TASK_APPROPRIATE_FORMAT\nAND VISIBLE_EVIDENCE\nAND CLEAR_NEXT_ACTION\nAND CRAWLABLE_PATH\nAND INDEXABLE_WHEN_INTENDED\nAND NO_MATERIAL_DUPLICATION"},{"lang":"text","code":"VALID_EXPERIMENT\n=\nHYPOTHESIS\nAND MECHANISM\nAND PRIMARY_METRIC\nAND BASELINE\nAND TREATMENT_SCOPE\nAND OBSERVATION_WINDOW\nAND DECISION_RULE\nAND GUARDRAILS"}],"source":{"document":"01","file":"01-SEO-LAKA-GRAMMAR.md","heading":"whole document"},"equation_factors":[{"id":"valuable_demand","name":"Valuable demand"},{"id":"technical_eligibility","name":"Technical eligibility"},{"id":"intent_fit","name":"Intent fit"},{"id":"information_advantage","name":"Information advantage"},{"id":"discoverability","name":"Discoverability"},{"id":"prominence","name":"Prominence"},{"id":"search_result_response","name":"Search-result response"},{"id":"conversion_efficiency","name":"Conversion efficiency"},{"id":"contribution_margin","name":"Contribution margin"},{"id":"learning_velocity","name":"Learning velocity"}],"object_classes":[{"id":"business-objects","name":"Business objects","count":6},{"id":"audience-objects","name":"Audience objects","count":7},{"id":"semantic-objects","name":"Semantic objects","count":13},{"id":"document-objects","name":"Document objects","count":8},{"id":"graph-objects","name":"Graph objects","count":9},{"id":"retrieval-states","name":"Retrieval states","count":10}]}