{"title":"Hard publication gates and the soft scoring model","approve_expression":["APPROVE","=","DEMAND","AND DISTINCTNESS","AND BUSINESS VALUE","AND INFORMATION ADVANTAGE","AND TECHNICAL FEASIBILITY","AND MAINTAINABILITY","AND MEASURABILITY","AND POLICY / ETHICAL COMPLIANCE"],"gates":[{"id":"demand","field":"demand","order":1,"term":"DEMAND","name":"Demand gate","qualifier":null,"joiner":"OR","conditions":["observed impressions","customer evidence","sales/support frequency","stable result ecosystem","defensible emerging-demand thesis"],"defined_by":["03 §7 Demand gate"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Demand gate"},"governing_rules":["BIZ-001","BIZ-002","BIZ-003","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-010","BIZ-011","BIZ-012","SEM-001","SEM-002","SEM-003","SEM-004","SEM-005","SEM-006","SEM-007","SEM-008","SEM-009","SEM-010","SEM-011","SEM-012"]},{"id":"distinct-task","field":"distinct_task","order":2,"term":"DISTINCTNESS","name":"Distinctness gate","qualifier":null,"joiner":"OR","conditions":["the candidate owns a distinct task","needs a materially different answer","has real local/product data","requires a different conversion path"],"defined_by":["03 §7 Distinctness gate","03 §6 Intent equivalence test"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Distinctness gate"},"governing_rules":["AUD-001","AUD-002","AUD-003","AUD-004","AUD-005","AUD-006","AUD-007","AUD-008","AUD-009","AUD-010","AUD-011","AUD-012","CLU-001","CLU-002","CLU-003","CLU-004","CLU-005","CLU-006","CLU-007","CLU-008","CLU-009","CLU-010","CLU-011","CLU-012"]},{"id":"business-value","field":"business_value","order":3,"term":"BUSINESS VALUE","name":"Value gate","qualifier":null,"joiner":"OR","conditions":["direct conversion value","assisted conversion value","retention value","authority value","strategic learning value"],"defined_by":["03 §7 Value gate"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Value gate"},"governing_rules":["BIZ-001","BIZ-002","BIZ-003","BIZ-004","BIZ-005","BIZ-006","BIZ-007","BIZ-008","BIZ-009","BIZ-010","BIZ-011","BIZ-012","CVR-001","CVR-002","CVR-003","CVR-004","CVR-005","CVR-006","CVR-007","CVR-008","CVR-009","CVR-010","CVR-011","CVR-012"]},{"id":"information-advantage","field":"information_advantage","order":4,"term":"INFORMATION ADVANTAGE","name":"Information-advantage gate","qualifier":"at_least_one","joiner":"OR","conditions":["original experience","proprietary data","better methodology","better utility","stronger evidence","clearer decision support","unique local coverage","better accessibility"],"defined_by":["03 §7 Information-advantage gate"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Information-advantage gate"},"governing_rules":["CON-001","CON-002","CON-003","CON-004","CON-005","CON-006","CON-007","CON-008","CON-009","CON-010","CON-011","CON-012","AUT-001","AUT-002","AUT-003","AUT-004","AUT-005","AUT-006","AUT-007","AUT-008","AUT-009","AUT-010","AUT-011","AUT-012"]},{"id":"technical-feasibility","field":"technical_feasibility","order":5,"term":"TECHNICAL FEASIBILITY","name":"Technical feasibility gate","qualifier":null,"joiner":null,"conditions":[],"defined_by":["06 SOP 9 — Technical eligibility audit","Rules TEC-001…TEC-012"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"7. Boolean publication gates"},"governing_rules":["TEC-001","TEC-002","TEC-003","TEC-004","TEC-005","TEC-006","TEC-007","TEC-008","TEC-009","TEC-010","TEC-011","TEC-012"]},{"id":"maintainability","field":"maintainability","order":6,"term":"MAINTAINABILITY","name":"Maintainability gate","qualifier":null,"joiner":"AND","conditions":["owner exists","refresh triggers are defined","data can be kept accurate","total approved volume fits capacity"],"defined_by":["03 §7 Maintainability gate"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Maintainability gate"},"governing_rules":["GOV-001","GOV-002","GOV-003","GOV-004","GOV-005","GOV-006","GOV-007","GOV-008","GOV-009","GOV-010","GOV-011","GOV-012"]},{"id":"measurement","field":"measurement","order":7,"term":"MEASURABILITY","name":"Measurement gate","qualifier":null,"joiner":"AND","conditions":["primary outcome","baseline","change ID","observation method","decision rule"],"defined_by":["03 §7 Measurement gate","05 §6 Baseline protocol"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Measurement gate"},"governing_rules":["EXP-001","EXP-002","EXP-003","EXP-004","EXP-005","EXP-006","EXP-007","EXP-008","EXP-009","EXP-010","EXP-011","EXP-012"]},{"id":"compliance","field":"compliance","order":8,"term":"POLICY / ETHICAL COMPLIANCE","name":"Policy / ethical compliance gate","qualifier":null,"joiner":null,"conditions":[],"defined_by":["Rules GOV-001…GOV-012","10 §4 Current primary-source guidance used"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"7. Boolean publication gates"},"governing_rules":["GOV-001","GOV-002","GOV-003","GOV-004","GOV-005","GOV-006","GOV-007","GOV-008","GOV-009","GOV-010","GOV-011","GOV-012"]}],"gate_count":8,"gate_note":"All eight must pass. A candidate that fails any one routes to research, consolidation, repair, deferral or rejection — never to publication.","cluster_gates":[{"id":"merge","name":"Merge gate","qualifier":null,"joiner":"AND","conditions":["IF sense_match = true","task_match = true","answer_structure_compatible = true","next_action_compatible = true","separate_page_value = low","THEN assign to same cluster"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Merge gate"}},{"id":"split","name":"Split gate","qualifier":null,"joiner":"OR","conditions":["IF sense differs","task differs","result class differs","local/product inventory differs","legal context differs","combined answer harms usability","THEN create separate cluster candidate"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Split gate"}},{"id":"test","name":"Test gate","qualifier":null,"joiner":"AND","conditions":["IF evidence is ambiguous","THEN:","keep one provisional cluster","observe query/page behavior","run a controlled asset-format test","BEFORE multiplying pages"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"Test gate"}}],"cluster_gate_note":"These decide whether two candidates share one canonical page. They are not publication gates.","one_page_rule":["IF same sense","AND same task","AND compatible answer structure","AND compatible result class","AND compatible next action","THEN same cluster and one canonical owner","ELSE split or test."],"scoring":{"value_factors":["DemandConfidence","BusinessFit","TaskValue","InformationAdvantage","ConversionValue","Attainability","ReusePotential","LearningValue"],"cost_factors":["ProductionEffort","TechnicalRisk","MaintenanceBurden","TimeToLearning","OpportunityCost"],"priority_expression":"VALUE NUMERATOR / COST DENOMINATOR","floor_note":"Avoid zero in a multiplicative score by using a minimum floor such as 0.2 for uncertain but nonzero factors, or use a weighted log model.","confidence_adjustment":["ADJUSTED SCORE =","PRIORITY SCORE","× EvidenceConfidence","× MeasurementConfidence"],"existing_asset_multiplier":["IF existing URL has:","impressions","OR links","OR conversions","OR stable indexing","OR strong internal position","THEN multiply by ExistingSignalFactor."],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"8. Soft scoring model"}},"priority_order":["measurement blocker","technical eligibility blocker","canonical conflict","existing high-value opportunity","information/format gap","authority gap","new asset","paradigm experiment"],"source":{"document":"03","file":"03-VOLUMETRIC-SEO-ENGINE.md","heading":"7. Boolean publication gates"}}