{"number":"07","slug":"page-and-cluster-templates","filename":"07-PAGE-AND-CLUSTER-TEMPLATES.md","title":"Page and Cluster Templates","bytes":8471,"section_count":17,"purpose":"Consolidated reusable templates","outline":[{"heading":"07 — Page and Cluster Templates","anchor":"07-page-and-cluster-templates","depth":1},{"heading":"Template A — Business and value model","anchor":"template-a-business-and-value-model","depth":2},{"heading":"Template B — Audience–task card","anchor":"template-b-audience-task-card","depth":2},{"heading":"Template C — Semantic demand inventory","anchor":"template-c-semantic-demand-inventory","depth":2},{"heading":"Template D — Intent-cluster brief","anchor":"template-d-intent-cluster-brief","depth":2},{"heading":"Template E — Same-page / separate-page decision","anchor":"template-e-same-page-separate-page-decision","depth":2},{"heading":"Template F — Canonical registry","anchor":"template-f-canonical-registry","depth":2},{"heading":"Template G — Page specification","anchor":"template-g-page-specification","depth":2},{"heading":"Template H — LAKA 50-cell change matrix","anchor":"template-h-laka-50-cell-change-matrix","depth":2},{"heading":"Template I — Fourteen-variable change descriptor","anchor":"template-i-fourteen-variable-change-descriptor","depth":2},{"heading":"Template J — Experiment card","anchor":"template-j-experiment-card","depth":2},{"heading":"Template K — Opportunity scorecard","anchor":"template-k-opportunity-scorecard","depth":2},{"heading":"Template L — Technical state record","anchor":"template-l-technical-state-record","depth":2},{"heading":"Template M — Internal graph map","anchor":"template-m-internal-graph-map","depth":2},{"heading":"Template N — Authority campaign","anchor":"template-n-authority-campaign","depth":2},{"heading":"Template O — Content refresh / merge / retirement decision","anchor":"template-o-content-refresh-merge-retirement-decision","depth":2},{"heading":"Template P — Monthly portfolio review","anchor":"template-p-monthly-portfolio-review","depth":2}],"sections":[{"heading":"07 — Page and Cluster Templates","depth":1,"anchor":"07-page-and-cluster-templates","path":["07 — Page and Cluster Templates"],"prose":["Copy these templates into your project. Keep unknown fields visible as research questions."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Template A — Business and value model","depth":2,"anchor":"template-a-business-and-value-model","path":["07 — Page and Cluster Templates","Template A — Business and value model"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Business Value Model\n\nBusiness:\nOffer:\nAudience:\nGeography:\nPrimary business goal:\nQualified value event:\nQualification rule:\nAverage revenue per event:\nAverage contribution margin per event:\nCapacity constraint:\nSales-cycle length:\nRetention/expansion value:\nPrimary guardrails:\nData sources:\nKnown limitations:"}],"tables":[]},{"heading":"Template B — Audience–task card","depth":2,"anchor":"template-b-audience-task-card","path":["07 — Page and Cluster Templates","Template B — Audience–task card"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Audience–Task Card\n\nAudience ID:\nSegment:\nRole:\nIndustry:\nExperience:\nProblem awareness:\nSolution awareness:\nUrgency:\nBudget/risk:\nGeography:\nLanguage:\nDevice/context:\nAccessibility conditions:\n\nProblem or desire:\nTask verb:\nTask object:\nCompletion condition:\nIntent:\nJourney state:\nCommon language:\nObjections:\nWrong-audience exclusions:\nDesired next state:\nBusiness value event:"}],"tables":[]},{"heading":"Template C — Semantic demand inventory","depth":2,"anchor":"template-c-semantic-demand-inventory","path":["07 — Page and Cluster Templates","Template C — Semantic demand inventory"],"prose":[],"bullets":[],"blocks":[],"tables":[{"headers":["Candidate ID","Parent","Concept/entity","Relation","Attribute","Value","Audience","Task","Intent","Modifier","Query evidence","Exclusions","Confidence"],"rows":[]}]},{"heading":"Template D — Intent-cluster brief","depth":2,"anchor":"template-d-intent-cluster-brief","path":["07 — Page and Cluster Templates","Template D — Intent-cluster brief"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Intent Cluster\n\nCluster ID:\nWorking name:\nParent concept:\nDominant task:\nCompletion condition:\nIntent:\nJourney state:\nAudience:\nConditions:\n\nRepresentative query:\nSame-intent variants:\nEntities:\nRelations:\nAttributes:\nQuestions:\nAdjacent intents:\nExclusions:\n\nDemand evidence:\nBusiness value:\nExpected result forms:\nCurrent competing result forms:\nInformation gap:\nInformation advantage:\nCluster confidence:\n\nIntended canonical URL:\nExisting URLs:\nSupporting assets:\nNext action:\nPrimary metric:\nGuardrails:\nOwner:\nStatus:"}],"tables":[]},{"heading":"Template E — Same-page / separate-page decision","depth":2,"anchor":"template-e-same-page-separate-page-decision","path":["07 — Page and Cluster Templates","Template E — Same-page / separate-page decision"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Cluster Boundary Test\n\nCandidate A:\nCandidate B:\n\nSame sense? yes/no/uncertain\nSame dominant task? yes/no/uncertain\nSame completion condition? yes/no/uncertain\nCompatible answer structure? yes/no/uncertain\nCompatible result class? yes/no/uncertain\nCompatible audience state? yes/no/uncertain\nCompatible next action? yes/no/uncertain\nSubstantial current result overlap? yes/no/uncertain\nIndependent user value if separated? high/medium/low\nMaintenance cost if separated? high/medium/low\n\nDecision:\n- Merge\n- Split\n- Keep provisional\n- Test\n\nReason:\nCanonical owner:\nUncertainty:\nReview trigger:"}],"tables":[]},{"heading":"Template F — Canonical registry","depth":2,"anchor":"template-f-canonical-registry","path":["07 — Page and Cluster Templates","Template F — Canonical registry"],"prose":[],"bullets":[],"blocks":[],"tables":[{"headers":["Cluster ID","Dominant task","Intended canonical","Existing competing URLs","Decision","Redirect/canonical action","Internal-link action","Status"],"rows":[]}]},{"heading":"Template G — Page specification","depth":2,"anchor":"template-g-page-specification","path":["07 — Page and Cluster Templates","Template G — Page specification"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Page Specification\n\nPage ID:\nCluster ID:\nCanonical URL:\nPage type:\nOwner:\nStatus:\n\n## Audience and task\nAudience:\nConditions:\nDominant task:\nCompletion condition:\nIntent:\nJourney state:\nNext logical action:\n\n## Search language\nRepresentative query:\nSame-intent variants:\nExclusions:\nExpected search appearances:\nCompeting result forms:\n\n## Promise and answer\nTitle proposition:\nDirect answer:\nCore promise:\nUser success condition:\n\n## Information architecture\nRequired sections:\nRequired entities:\nRequired relations:\nRequired attributes:\nRequired comparisons:\nRequired edge cases:\nRequired FAQs:\n\n## Format\nPrimary format:\nSupporting media:\nInteractive element:\nDownloadable:\nAccessibility requirements:\n\n## Evidence\nFirsthand evidence:\nOriginal data:\nPrimary sources:\nExpert review:\nCase proof:\nMethodology:\nLimitations:\nFreshness date:\nRefresh trigger:\n\n## Graph\nParent/hub:\nPrerequisite links:\nSupporting links:\nComparison links:\nCommercial/next-step links:\nRequired links into page:\nRequired links out:\n\n## Technical\nIntended index state:\nStatus:\nCanonical:\nSitemap:\nStructured data:\nRendering requirements:\nPerformance risks:\nLocale/device notes:\n\n## Measurement\nPrimary metric:\nSecondary metrics:\nGuardrails:\nBaseline:\nChange ID:\nMinimum exposure:\nDecision rule:"}],"tables":[]},{"heading":"Template H — LAKA 50-cell change matrix","depth":2,"anchor":"template-h-laka-50-cell-change-matrix","path":["07 — Page and Cluster Templates","Template H — LAKA 50-cell change matrix"],"prose":["Attach the fourteen descriptors to every shortlisted change."],"bullets":[],"blocks":[],"tables":[{"headers":["Internal variable","Baseline","Minor change","Major change","Structural change","Paradigm change"],"rows":[["Object","","","","",""],["Conditions","","","","",""],["Actions","","","","",""],["Tools","","","","",""],["Resources","","","","",""],["Outcomes","","","","",""],["Feedback","","","","",""],["Constraints","","","","",""],["Value","","","","",""],["Failure mode","","","","",""]]}]},{"heading":"Template I — Fourteen-variable change descriptor","depth":2,"anchor":"template-i-fourteen-variable-change-descriptor","path":["07 — Page and Cluster Templates","Template I — Fourteen-variable change descriptor"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"Change ID:\nLAKA level:\n\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:"}],"tables":[]},{"heading":"Template J — Experiment card","depth":2,"anchor":"template-j-experiment-card","path":["07 — Page and Cluster Templates","Template J — Experiment card"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# SEO Experiment\n\nExperiment ID:\nDate:\nOwner:\nObject:\nLAKA level:\n\nHypothesis:\nMechanism:\nTreatment:\nTreatment scope:\nComparison/control:\nBaseline:\nMinimum exposure:\nMaximum review date:\n\nPrimary metric:\nExpected direction:\nExpected minimum useful effect:\nSecondary metrics:\nGuardrails:\nRollback:\n\nMagnitude:\nRate:\nDirection:\nScope:\nDepth:\nDuration:\nFrequency:\nAcceleration:\nVariability:\nDetectability:\nReversibility:\nPropagation:\nAmplification:\nAccumulation:\n\nDecision:\n- Continue\n- Expand\n- Revise\n- Reverse\n- Escalate\n- Retire\n- Monitor\n\nResult:\nUncertainty:\nLearning:\nRule-weight update:"}],"tables":[]},{"heading":"Template K — Opportunity scorecard","depth":2,"anchor":"template-k-opportunity-scorecard","path":["07 — Page and Cluster Templates","Template K — Opportunity scorecard"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"Adjusted priority\n=\nvalue factors\n/\ncost factors\n× evidence confidence\n× measurement confidence"}],"tables":[{"headers":["Factor","0–5 score","Evidence","Confidence"],"rows":[["Demand confidence","","",""],["Business fit","","",""],["Task value","","",""],["Information advantage","","",""],["Conversion value","","",""],["Attainability","","",""],["Existing signal","","",""],["Reuse potential","","",""],["Learning value","","",""],["Production effort","","",""],["Technical risk","","",""],["Maintenance burden","","",""],["Time to learning","","",""]]}]},{"heading":"Template L — Technical state record","depth":2,"anchor":"template-l-technical-state-record","path":["07 — Page and Cluster Templates","Template L — Technical state record"],"prose":[],"bullets":[],"blocks":[],"tables":[{"headers":["URL","Intended state","Accessible","Status","Rendered","Robots","Index directive","Declared canonical","Selected canonical","Indexed","Sitemap","In-links","Depth","CWV","Structured data","Priority"],"rows":[]}]},{"heading":"Template M — Internal graph map","depth":2,"anchor":"template-m-internal-graph-map","path":["07 — Page and Cluster Templates","Template M — Internal graph map"],"prose":["Allowed edge types:"],"bullets":[],"blocks":[{"lang":"text","code":"definition_of\nprerequisite_of\nexample_of\nevidence_for\ncomparison_to\nalternative_to\nstep_before\nstep_after\nsupports\nconverts_to\nlocation_variant_of\nservice_variant_of"}],"tables":[{"headers":["Source URL","Edge type","Anchor/context","Target URL","User reason","Crawlable","Priority","Change ID"],"rows":[]}]},{"heading":"Template N — Authority campaign","depth":2,"anchor":"template-n-authority-campaign","path":["07 — Page and Cluster Templates","Template N — Authority campaign"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Authority Campaign\n\nCampaign ID:\nTarget cluster:\nTarget URL:\nBusiness outcome:\nDiagnosed gap:\n\nLinkable reason:\nEvidence asset:\nRelevant audiences:\nPublisher/prospect classes:\nOutreach propositions:\nDisclosures:\nPlacement requirements:\nRejected placement conditions:\n\nPrimary metric:\nQualified-domain definition:\nTarget-page metric:\nBrand-demand metric:\nConversion metric:\nRetention check:\nOwner:\nRefresh/compound plan:"}],"tables":[]},{"heading":"Template O — Content refresh / merge / retirement decision","depth":2,"anchor":"template-o-content-refresh-merge-retirement-decision","path":["07 — Page and Cluster Templates","Template O — Content refresh / merge / retirement decision"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"URL:\nCluster:\nDistinct task still valid?:\nDemand:\nBusiness value:\nLinks/evidence:\nConversions:\nFreshness:\nAccuracy:\nMaintenance burden:\nCompeting owned URLs:\nDependencies:\n\nDecision:\n- Preserve\n- Refresh\n- Reposition\n- Merge\n- Redirect\n- Noindex\n- Archive\n- Remove\n\nReason:\nMigration steps:\nGuardrails:\nObservation plan:"}],"tables":[]},{"heading":"Template P — Monthly portfolio review","depth":2,"anchor":"template-p-monthly-portfolio-review","path":["07 — Page and Cluster Templates","Template P — Monthly portfolio review"],"prose":[],"bullets":[],"blocks":[{"lang":"markdown","code":"# Monthly SEO Portfolio Review\n\nPeriod:\nOwner:\n\n## Business\nContribution margin:\nQualified conversions:\nLead quality:\nCapacity:\n\n## Demand\nGrowing clusters:\nDeclining clusters:\nNew queries:\nBrand/non-brand movement:\n\n## Canonical ownership\nConflicts:\nMerges needed:\nMissing assets:\nUncertain clusters:\n\n## Technical\nHighest-value blockers:\nCanonical agreement:\nEligible coverage:\nOrphans/depth:\nField performance:\n\n## Information products\nBest task-completion assets:\nWeak assets:\nEvidence gaps:\nRefreshes:\n\n## Authority\nQualified new/lost domains:\nTarget lift:\nResearch/assets to compound:\n\n## Experiments\nWon:\nLost:\nUncertain:\nEscalated:\nRetired:\n\n## Allocation decisions\nContinue:\nExpand:\nRevise:\nReverse:\nEscalate:\nRetire:\nMonitor:\n\n## Generator updates\nWeights increased:\nWeights decreased:\nNew gates:\nRemoved assumptions:"}],"tables":[]}]}