{"number":"02","slug":"laka-seo-strategy-guide","filename":"02-LAKA-SEO-STRATEGY-GUIDE.md","title":"LAKA SEO Strategy Guide","bytes":16595,"section_count":55,"purpose":"End-to-end strategy guide","outline":[{"heading":"02 — LAKA SEO Strategy Guide","anchor":"02-laka-seo-strategy-guide","depth":1},{"heading":"1. Strategy thesis","anchor":"1-strategy-thesis","depth":2},{"heading":"2. North-star model","anchor":"2-north-star-model","depth":2},{"heading":"3. Stage 0 — Define the business grammar","anchor":"3-stage-0-define-the-business-grammar","depth":2},{"heading":"4. Stage 1 — Establish measurement and eligibility","anchor":"4-stage-1-establish-measurement-and-eligibility","depth":2},{"heading":"5. Stage 2 — Build the audience–task map","anchor":"5-stage-2-build-the-audience-task-map","depth":2},{"heading":"6. Stage 3 — Build the semantic demand graph","anchor":"6-stage-3-build-the-semantic-demand-graph","depth":2},{"heading":"7. Stage 4 — Quantify opportunities","anchor":"7-stage-4-quantify-opportunities","depth":2},{"heading":"8. Stage 5 — Choose the information product","anchor":"8-stage-5-choose-the-information-product","depth":2},{"heading":"9. Stage 6 — Write the page specification","anchor":"9-stage-6-write-the-page-specification","depth":2},{"heading":"10. Stage 7 — Design the internal information graph","anchor":"10-stage-7-design-the-internal-information-graph","depth":2},{"heading":"11. Stage 8 — Build external evidence and prominence","anchor":"11-stage-8-build-external-evidence-and-prominence","depth":2},{"heading":"12. Stage 9 — Technical eligibility and search appearance","anchor":"12-stage-9-technical-eligibility-and-search-appearance","depth":2},{"heading":"13. Stage 10 — Match the next action to the journey","anchor":"13-stage-10-match-the-next-action-to-the-journey","depth":2},{"heading":"14. Stage 11 — Experiment with LAKA","anchor":"14-stage-11-experiment-with-laka","depth":2},{"heading":"15. Stage 12 — Continuous allocation","anchor":"15-stage-12-continuous-allocation","depth":2},{"heading":"16. Failure diagnosis tree","anchor":"16-failure-diagnosis-tree","depth":2},{"heading":"17. Strategy completion test","anchor":"17-strategy-completion-test","depth":2}],"sections":[{"heading":"02 — LAKA SEO Strategy Guide","depth":1,"anchor":"02-laka-seo-strategy-guide","path":["02 — LAKA SEO Strategy Guide"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"1. Strategy thesis","depth":2,"anchor":"1-strategy-thesis","path":["02 — LAKA SEO Strategy Guide","1. Strategy thesis"],"prose":["The best SEO strategy is not “produce more content.” It is to construct a measurable system that repeatedly does five things:","1. identifies valuable unresolved demand;","2. assigns each meaningful task to one intended canonical asset;","3. creates a superior information product for that task;","4. makes the asset discoverable, interpretable, credible, and connected;","5. learns from business outcomes and reallocates effort.","The operating loop is:"],"bullets":["identifies valuable unresolved demand;","assigns each meaningful task to one intended canonical asset;","creates a superior information product for that task;","makes the asset discoverable, interpretable, credible, and connected;","learns from business outcomes and reallocates effort."],"blocks":[{"lang":"text","code":"OBSERVE\n→ MODEL\n→ GENERATE\n→ FILTER\n→ BUILD\n→ CONNECT\n→ PROMOTE\n→ MEASURE\n→ LEARN\n→ ESCALATE OR STOP"}],"tables":[]},{"heading":"2. North-star model","depth":2,"anchor":"2-north-star-model","path":["02 — LAKA SEO Strategy Guide","2. North-star model"],"prose":["Rankings, impressions, clicks, links, and indexed pages are diagnostic states. They are not the final business result.","Use a small executive scorecard:","1. Incremental organic contribution margin","2. Qualified organic conversions","3. Value-weighted non-brand clicks","4. Value-weighted target-cluster visibility","5. Eligible canonical coverage","Everything else belongs to diagnostic dashboards."],"bullets":["Incremental organic contribution margin","Qualified organic conversions","Value-weighted non-brand clicks","Value-weighted target-cluster visibility","Eligible canonical coverage"],"blocks":[{"lang":"text","code":"INCREMENTAL ORGANIC CONTRIBUTION MARGIN\n=\nincremental qualified organic conversions\n× average contribution margin\n− attributable SEO operating cost"}],"tables":[]},{"heading":"3. Stage 0 — Define the business grammar","depth":2,"anchor":"3-stage-0-define-the-business-grammar","path":["02 — LAKA SEO Strategy Guide","3. Stage 0 — Define the business grammar"],"prose":["Before keyword research, define:"],"bullets":[],"blocks":[{"lang":"text","code":"WHO receives value?\nWHAT outcome matters?\nWHICH offer converts that value?\nWHAT counts as qualified?\nWHAT is one conversion worth in contribution margin?\nWHAT capacity limits growth?\nWHAT outcomes must not worsen?"}],"tables":[]},{"heading":"Business object card","depth":3,"anchor":"business-object-card","path":["02 — LAKA SEO Strategy Guide","3. Stage 0 — Define the business grammar","Business object card"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"Business:\nOffer:\nAudience:\nGeography:\nAverage contribution margin:\nQualified conversion event:\nCapacity per month:\nPrimary constraint:\nPrimary guardrail:"}],"tables":[]},{"heading":"IF / ELSE rules","depth":3,"anchor":"if-else-rules","path":["02 — LAKA SEO Strategy Guide","3. Stage 0 — Define the business grammar","IF / ELSE rules"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF value_event is undefined\nTHEN do not use traffic as the north-star metric.\n\nIF contribution_margin is unknown\nTHEN use a provisional value band\nAND mark all ROI outputs as forecasts.\n\nIF fulfillment_capacity is constrained\nTHEN prioritize query clusters with higher lead quality\nOR higher margin\nrather than maximum traffic.\n\nIF several offers serve different audiences\nTHEN create separate value models\nELSE aggregate reporting will hide quality differences."}],"tables":[]},{"heading":"4. Stage 1 — Establish measurement and eligibility","depth":2,"anchor":"4-stage-1-establish-measurement-and-eligibility","path":["02 — LAKA SEO Strategy Guide","4. Stage 1 — Establish measurement and eligibility"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Required measurement chain","depth":3,"anchor":"required-measurement-chain","path":["02 — LAKA SEO Strategy Guide","4. Stage 1 — Establish measurement and eligibility","Required measurement chain"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"QUERY\n→ IMPRESSION\n→ CLICK\n→ LANDING PAGE\n→ TASK EVENT\n→ NEXT ACTION\n→ QUALIFIED LEAD\n→ SALE\n→ MARGIN"}],"tables":[]},{"heading":"Required technical chain","depth":3,"anchor":"required-technical-chain","path":["02 — LAKA SEO Strategy Guide","4. Stage 1 — Establish measurement and eligibility","Required technical chain"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"DISCOVERY\n→ CRAWL\n→ RENDER\n→ CANONICAL SELECTION\n→ INDEX\n→ RETRIEVAL\n→ SEARCH APPEARANCE"}],"tables":[]},{"heading":"Baseline outputs","depth":3,"anchor":"baseline-outputs","path":["02 — LAKA SEO Strategy Guide","4. Stage 1 — Establish measurement and eligibility","Baseline outputs"],"prose":["- Search Console property and data access","- analytics with defined organic conversion events","- CRM or commerce value linkage","- canonical URL inventory","- crawl/index state inventory","- query-to-URL table","- branded/non-branded classification","- country/device/search-appearance dimensions","- baseline date and change log"],"bullets":["Search Console property and data access","analytics with defined organic conversion events","CRM or commerce value linkage","canonical URL inventory","crawl/index state inventory","query-to-URL table","branded/non-branded classification","country/device/search-appearance dimensions","baseline date and change log"],"blocks":[],"tables":[]},{"heading":"Gate","depth":3,"anchor":"gate","path":["02 — LAKA SEO Strategy Guide","4. Stage 1 — Establish measurement and eligibility","Gate"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF priority_pages cannot be measured\nOR conversion events cannot be trusted\nTHEN measurement repair outranks content production."}],"tables":[]},{"heading":"5. Stage 2 — Build the audience–task map","depth":2,"anchor":"5-stage-2-build-the-audience-task-map","path":["02 — LAKA SEO Strategy Guide","5. Stage 2 — Build the audience–task map"],"prose":["Do not begin with a keyword tool. Begin with the user’s world."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Audience dimensions","depth":3,"anchor":"audience-dimensions","path":["02 — LAKA SEO Strategy Guide","5. Stage 2 — Build the audience–task map","Audience dimensions"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"role\nindustry\norganization size\nexperience\nproblem awareness\nsolution awareness\nurgency\nbudget\nrisk tolerance\ngeography\nlanguage\ndevice/context\naccessibility needs"}],"tables":[]},{"heading":"Task families","depth":3,"anchor":"task-families","path":["02 — LAKA SEO Strategy Guide","5. Stage 2 — Build the audience–task map","Task families"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"LEARN\nDEFINE\nDISCOVER\nDIAGNOSE\nCOMPARE\nCALCULATE\nLOCATE\nVERIFY\nPLAN\nIMPLEMENT\nTROUBLESHOOT\nBUY\nUSE\nMAINTAIN\nRENEW\nREFER"}],"tables":[]},{"heading":"Journey states","depth":3,"anchor":"journey-states","path":["02 — LAKA SEO Strategy Guide","5. Stage 2 — Build the audience–task map","Journey states"],"prose":["The funnel is a graph, not a one-way pipe. Users can enter, leave, return, skip stages, or move backward."],"bullets":[],"blocks":[{"lang":"text","code":"UNAWARE\nPROBLEM_AWARE\nSOLUTION_AWARE\nOPTION_EVALUATION\nDECISION\nIMPLEMENTATION\nUSE\nRETENTION\nADVOCACY"}],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["02 — LAKA SEO Strategy Guide","5. Stage 2 — Build the audience–task map","Output"],"prose":["Create an audience–task matrix:"],"bullets":[],"blocks":[],"tables":[{"headers":["Audience","Condition","Task","Intent","Journey state","Value event"],"rows":[]}]},{"heading":"Gate","depth":3,"anchor":"gate","path":["02 — LAKA SEO Strategy Guide","5. Stage 2 — Build the audience–task map","Gate"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF a query cannot be associated with a plausible audience and task\nTHEN classify it as uncertain\nAND do not publish from it yet."}],"tables":[]},{"heading":"6. Stage 3 — Build the semantic demand graph","depth":2,"anchor":"6-stage-3-build-the-semantic-demand-graph","path":["02 — LAKA SEO Strategy Guide","6. Stage 3 — Build the semantic demand graph"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"6.1 Start with concept families","depth":3,"anchor":"6-1-start-with-concept-families","path":["02 — LAKA SEO Strategy Guide","6. Stage 3 — Build the semantic demand graph","6.1 Start with concept families"],"prose":["For every offer, map:"],"bullets":[],"blocks":[{"lang":"text","code":"PARENT CONCEPTS\nSUBTYPES\nSYNONYMS / PARAPHRASES\nENTITIES\nATTRIBUTES\nATTRIBUTE VALUES\nPROCESSES\nPREREQUISITES\nPROBLEMS\nCAUSES\nCONSEQUENCES\nSOLUTIONS\nALTERNATIVES\nCOMPARISONS\nOBJECTIONS\nRISKS\nLOCATIONS\nTIME STATES\nEVIDENCE TYPES\nQUESTIONS"}],"tables":[]},{"heading":"6.2 Add observed demand","depth":3,"anchor":"6-2-add-observed-demand","path":["02 — LAKA SEO Strategy Guide","6. Stage 3 — Build the semantic demand graph","6.2 Add observed demand"],"prose":["Sources may include:","- Search Console queries;","- customer calls and emails;","- site search;","- sales objections;","- support tickets;","- search suggestions and result patterns;","- competitor visibility;","- forums and communities;","- first-party surveys;","- paid-search terms;","- analytics and CRM outcomes."],"bullets":["Search Console queries;","customer calls and emails;","site search;","sales objections;","support tickets;","search suggestions and result patterns;","competitor visibility;","forums and communities;","first-party surveys;","paid-search terms;","analytics and CRM outcomes."],"blocks":[],"tables":[]},{"heading":"6.3 Separate semantic similarity from intent equivalence","depth":3,"anchor":"6-3-separate-semantic-similarity-from-intent-equivalence","path":["02 — LAKA SEO Strategy Guide","6. Stage 3 — Build the semantic demand graph","6.3 Separate semantic similarity from intent equivalence"],"prose":["Two phrases can be semantically close but require different pages. Two phrases can look different but belong to one task.","Likely one service intent.","Related topic, different task and likely different document role."],"bullets":[],"blocks":[{"lang":"text","code":"\"web design Calgary\"\n\"Calgary website designer\""},{"lang":"text","code":"\"web design Calgary\"\n\"how much does web design cost in Calgary\""}],"tables":[]},{"heading":"6.4 Cluster test","depth":3,"anchor":"6-4-cluster-test","path":["02 — LAKA SEO Strategy Guide","6. Stage 3 — Build the semantic demand graph","6.4 Cluster test"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"SAME PAGE\nIF:\n    same sense\n    AND same dominant task\n    AND same answer structure\n    AND same expected result class\n    AND compatible next action\n\nSPLIT\nIF:\n    different task\n    OR different decision stage\n    OR different local/product eligibility\n    OR different format is necessary\n    OR the combined answer would become confusing"}],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["02 — LAKA SEO Strategy Guide","6. Stage 3 — Build the semantic demand graph","Output"],"prose":["A canonical intent registry:"],"bullets":[],"blocks":[],"tables":[{"headers":["Cluster ID","Representative query","Task","Intent","Variants","Exclusions","Intended URL","Status"],"rows":[]}]},{"heading":"7. Stage 4 — Quantify opportunities","depth":2,"anchor":"7-stage-4-quantify-opportunities","path":["02 — LAKA SEO Strategy Guide","7. Stage 4 — Quantify opportunities"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Opportunity scoring model","depth":3,"anchor":"opportunity-scoring-model","path":["02 — LAKA SEO Strategy Guide","7. Stage 4 — Quantify opportunities","Opportunity scoring model"],"prose":["Use 0–5 values or calibrated probabilities. Do not pretend the result is exact; it is a transparent prioritization model."],"bullets":[],"blocks":[{"lang":"text","code":"OPPORTUNITY SCORE\n=\n(\n  demand evidence\n  × business fit\n  × task-value fit\n  × information advantage\n  × conversion value\n  × attainability\n  × confidence\n  × reuse potential\n)\n÷\n(\n  effort\n  × risk\n  × maintenance burden\n  × time to learning\n)"}],"tables":[]},{"heading":"Existing-opportunity multiplier","depth":3,"anchor":"existing-opportunity-multiplier","path":["02 — LAKA SEO Strategy Guide","7. Stage 4 — Quantify opportunities","Existing-opportunity multiplier"],"prose":["Add a multiplier when an existing page already has:","- impressions;","- positions near useful visibility;","- links;","- conversions;","- brand recognition;","- stable indexing;","- strong internal graph position."],"bullets":["impressions;","positions near useful visibility;","links;","conversions;","brand recognition;","stable indexing;","strong internal graph position."],"blocks":[{"lang":"text","code":"IF existing_asset_has_signal\nTHEN prefer improve/merge/reposition\nBEFORE creating a new asset,\nunless intent ownership is fundamentally wrong."}],"tables":[]},{"heading":"Priority bands","depth":3,"anchor":"priority-bands","path":["02 — LAKA SEO Strategy Guide","7. Stage 4 — Quantify opportunities","Priority bands"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"P0 — eligibility or measurement failure blocking value\nP1 — existing high-value opportunity with low/moderate effort\nP2 — core commercial or decision cluster\nP3 — supporting informational or authority asset\nP4 — experimental or speculative demand\nP5 — reject, defer, or monitor"}],"tables":[]},{"heading":"8. Stage 5 — Choose the information product","depth":2,"anchor":"8-stage-5-choose-the-information-product","path":["02 — LAKA SEO Strategy Guide","8. Stage 5 — Choose the information product"],"prose":["A page should be designed as a product that completes a task."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Information-product selector","depth":3,"anchor":"information-product-selector","path":["02 — LAKA SEO Strategy Guide","8. Stage 5 — Choose the information product","Information-product selector"],"prose":[],"bullets":[],"blocks":[],"tables":[{"headers":["Task","Preferred product forms"],"rows":[["Define","concise definition, examples, boundaries"],["Learn","guide, lesson, demonstration, video"],["Compare","table, matrix, benchmark, decision tree"],["Calculate","calculator, estimator, formula, worksheet"],["Diagnose","checklist, test, decision tree, audit"],["Locate","verified directory, map, location page"],["Plan","roadmap, template, calendar, framework"],["Implement","SOP, code, configuration, download"],["Verify","evidence review, source map, methodology"],["Choose","scored criteria, trade-offs, recommendations"],["Buy","service/product page, proof, scope, process, action"],["Maintain","monitoring guide, alert, checklist, dashboard"]]}]},{"heading":"Information advantage","depth":3,"anchor":"information-advantage","path":["02 — LAKA SEO Strategy Guide","8. Stage 5 — Choose the information product","Information advantage"],"prose":["Approve at least one defensible advantage:"],"bullets":[],"blocks":[{"lang":"text","code":"firsthand experience\nOR proprietary data\nOR original test\nOR better synthesis\nOR better visualization\nOR better interaction\nOR more current verified information\nOR stronger local evidence\nOR clearer decision support\nOR useful tool/template\nOR accessibility advantage\nOR faster task completion"}],"tables":[]},{"heading":"Gate","depth":3,"anchor":"gate","path":["02 — LAKA SEO Strategy Guide","8. Stage 5 — Choose the information product","Gate"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF the proposed page merely restates common information\nAND has no meaningful experience, evidence, utility, or synthesis advantage\nTHEN redesign the asset\nOR reject it."}],"tables":[]},{"heading":"9. Stage 6 — Write the page specification","depth":2,"anchor":"9-stage-6-write-the-page-specification","path":["02 — LAKA SEO Strategy Guide","9. Stage 6 — Write the page specification"],"prose":["Every page brief must define:"],"bullets":[],"blocks":[{"lang":"text","code":"Cluster ID\nAudience\nTask\nIntent\nJourney state\nCanonical URL\nPage type\nExpected result formats\nDirect answer\nRequired entities and relations\nRequired attributes\nEvidence plan\nMedia plan\nInternal links in\nInternal links out\nNext action\nPrimary metric\nGuardrails\nRefresh trigger\nOwner"}],"tables":[]},{"heading":"On-page logic","depth":3,"anchor":"on-page-logic","path":["02 — LAKA SEO Strategy Guide","9. Stage 6 — Write the page specification","On-page logic"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF title accurately represents the task\nAND distinguishes the result\nAND creates a truthful reason to click\nTHEN test it against current CTR expectations.\n\nIF title change improves clicks\nBUT lowers qualified conversion rate materially\nTHEN revert or refine.\n\nIF page has impressions but poor rank\nTHEN diagnose intent, format, information advantage, authority, and internal graph\nBEFORE repeating keywords.\n\nIF page ranks but does not convert\nTHEN inspect audience quality, answer-to-offer continuity, and next action.\n\nIF page converts but lacks impressions\nTHEN prioritize discoverability, internal links, authority, and search appearance."}],"tables":[]},{"heading":"10. Stage 7 — Design the internal information graph","depth":2,"anchor":"10-stage-7-design-the-internal-information-graph","path":["02 — LAKA SEO Strategy Guide","10. Stage 7 — Design the internal information graph"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Four edge classes","depth":3,"anchor":"four-edge-classes","path":["02 — LAKA SEO Strategy Guide","10. Stage 7 — Design the internal information graph","Four edge classes"],"prose":["1. **Understanding edges** — definition, prerequisite, evidence, example","2. **Choice edges** — comparison, alternative, trade-off","3. **Journey edges** — next step, assessment, service, product","4. **Authority edges** — supporting research to core asset"],"bullets":["**Understanding edges** — definition, prerequisite, evidence, example","**Choice edges** — comparison, alternative, trade-off","**Journey edges** — next step, assessment, service, product","**Authority edges** — supporting research to core asset"],"blocks":[],"tables":[]},{"heading":"Hub rule","depth":3,"anchor":"hub-rule","path":["02 — LAKA SEO Strategy Guide","10. Stage 7 — Design the internal information graph","Hub rule"],"prose":["Create a hub when it helps a user choose a path across a coherent set of tasks. Do not create a hub solely to insert links."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Supporting-asset rule","depth":3,"anchor":"supporting-asset-rule","path":["02 — LAKA SEO Strategy Guide","10. Stage 7 — Design the internal information graph","Supporting-asset rule"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF an adjacent task has independent demand\nAND can provide a complete useful answer\nAND supports a valuable canonical asset\nTHEN create supporting_asset\nAND link contextually toward the relevant core asset.\n\nELSE include the answer as a section\nOR do not create it."}],"tables":[]},{"heading":"Orphan rule","depth":3,"anchor":"orphan-rule","path":["02 — LAKA SEO Strategy Guide","10. Stage 7 — Design the internal information graph","Orphan rule"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF page_is_priority\nAND no crawlable internal link exists\nTHEN add at least one contextually useful link\nOR remove the page from the priority set."}],"tables":[]},{"heading":"11. Stage 8 — Build external evidence and prominence","depth":2,"anchor":"11-stage-8-build-external-evidence-and-prominence","path":["02 — LAKA SEO Strategy Guide","11. Stage 8 — Build external evidence and prominence"],"prose":["Authority is not only “link quantity.” Treat it as independent evidence and graph prominence."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Authority program components","depth":3,"anchor":"authority-program-components","path":["02 — LAKA SEO Strategy Guide","11. Stage 8 — Build external evidence and prominence","Authority program components"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"LINKABLE_REASON\n+ RELEVANT_PROSPECT\n+ EVIDENCE_ASSET\n+ RELATIONSHIP / OUTREACH\n+ PLACEMENT\n+ RETENTION\n+ BUSINESS IMPACT"}],"tables":[]},{"heading":"Linkable reasons","depth":3,"anchor":"linkable-reasons","path":["02 — LAKA SEO Strategy Guide","11. Stage 8 — Build external evidence and prominence","Linkable reasons"],"prose":["- original data;","- benchmark;","- free tool;","- template;","- definitive reference;","- newsworthy change;","- expert collaboration;","- unique local resource;","- visual explanation;","- case study;","- correction or replacement for a broken resource."],"bullets":["original data;","benchmark;","free tool;","template;","definitive reference;","newsworthy change;","expert collaboration;","unique local resource;","visual explanation;","case study;","correction or replacement for a broken resource."],"blocks":[],"tables":[]},{"heading":"Rules","depth":3,"anchor":"rules","path":["02 — LAKA SEO Strategy Guide","11. Stage 8 — Build external evidence and prominence","Rules"],"prose":["Measure qualified referring domains, target-page lift, branded demand, assisted conversion, and retained placements—not tool scores alone."],"bullets":[],"blocks":[{"lang":"text","code":"IF a page is purely commercial\nAND difficult to cite\nTHEN create a genuinely useful evidence asset\nOR supporting resource\nthat can earn attention without disguising its purpose.\n\nIF a prospect is irrelevant\nOR placement is paid/sponsored without appropriate treatment\nOR outreach claim is misleading\nTHEN reject the opportunity.\n\nIF acquired link disappears\nTHEN classify cause\nAND recover only when the relationship and value remain valid."}],"tables":[]},{"heading":"12. Stage 9 — Technical eligibility and search appearance","depth":2,"anchor":"12-stage-9-technical-eligibility-and-search-appearance","path":["02 — LAKA SEO Strategy Guide","12. Stage 9 — Technical eligibility and search appearance"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Technical priority order","depth":3,"anchor":"technical-priority-order","path":["02 — LAKA SEO Strategy Guide","12. Stage 9 — Technical eligibility and search appearance","Technical priority order"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"1. Accessibility to users and crawlers\n2. Correct status and destination\n3. Rendered main content\n4. Canonical ownership\n5. Index eligibility\n6. Internal discovery\n7. Duplicate/facet control\n8. Sitemap freshness\n9. Mobile and real-user performance\n10. Structured data eligibility\n11. International/local correctness"}],"tables":[]},{"heading":"Technical decision rules","depth":3,"anchor":"technical-decision-rules","path":["02 — LAKA SEO Strategy Guide","12. Stage 9 — Technical eligibility and search appearance","Technical decision rules"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF URL should appear in Search\nTHEN it must be accessible\nAND return an appropriate successful response\nAND expose indexable content\nAND not carry conflicting exclusion signals.\n\nIF page must disappear for users and search\nTHEN use removal or redirect logic appropriate to the business case,\nnot robots.txt alone.\n\nIF duplicate URLs must remain accessible\nTHEN use coherent canonical signals\nAND consistent internal links\nAND sitemap preference.\n\nIF content is generated by JavaScript\nTHEN validate rendered content and crawlable links.\n\nIF structured data type is not relevant to visible page content\nTHEN do not add it.\n\nIF Core Web Vitals are poor\nTHEN prioritize fixes by real-user exposure and business impact\nrather than chasing a perfect laboratory score."}],"tables":[]},{"heading":"13. Stage 10 — Match the next action to the journey","depth":2,"anchor":"13-stage-10-match-the-next-action-to-the-journey","path":["02 — LAKA SEO Strategy Guide","13. Stage 10 — Match the next action to the journey"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Transition grammar","depth":3,"anchor":"transition-grammar","path":["02 — LAKA SEO Strategy Guide","13. Stage 10 — Match the next action to the journey","Transition grammar"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"UNAWARE → understand problem\nPROBLEM_AWARE → explore solution class\nSOLUTION_AWARE → compare approaches\nOPTION_EVALUATION → inspect proof, scope, cost\nDECISION → transact or contact\nUSE → implement successfully\nRETENTION → renew, expand, repeat\nADVOCACY → review, refer, cite"}],"tables":[]},{"heading":"Nudge rule","depth":3,"anchor":"nudge-rule","path":["02 — LAKA SEO Strategy Guide","13. Stage 10 — Match the next action to the journey","Nudge rule"],"prose":["Examples:"],"bullets":[],"blocks":[{"lang":"text","code":"NEXT_ACTION must be:\nlogically adjacent\nAND proportionate to trust\nAND useful without coercion\nAND measurable"},{"lang":"text","code":"guide → related guide OR diagnostic\ncomparison → calculator OR assessment\ncalculator → saved result OR consultation\nservice page → qualification form\ncustomer guide → support action OR upgrade\ncase study → relevant service page"}],"tables":[]},{"heading":"14. Stage 11 — Experiment with LAKA","depth":2,"anchor":"14-stage-11-experiment-with-laka","path":["02 — LAKA SEO Strategy Guide","14. Stage 11 — Experiment with LAKA"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Experiment ladder","depth":3,"anchor":"experiment-ladder","path":["02 — LAKA SEO Strategy Guide","14. Stage 11 — Experiment with LAKA","Experiment ladder"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"BASELINE:\nobserve and diagnose\n\nMINOR:\nchange presentation or a single local variable\n\nMAJOR:\nchange the asset’s answer, evidence, or format\n\nSTRUCTURAL:\nchange cluster ownership, templates, graph, or data flow\n\nPARADIGM:\nchange the solution class or create a new information product"}],"tables":[]},{"heading":"Escalation logic","depth":3,"anchor":"escalation-logic","path":["02 — LAKA SEO Strategy Guide","14. Stage 11 — Experiment with LAKA","Escalation logic"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF baseline data is unreliable\nTHEN do not escalate; repair measurement.\n\nIF a minor test fails\nAND diagnosis indicates a content/format problem\nTHEN move to Major.\n\nIF several pages share the same failure\nTHEN move to Structural.\n\nIF competitors all solve the wrong problem\nOR no existing result class can complete the task\nTHEN consider Paradigm.\n\nIF expected incremental value < expected cost\nTHEN stop, defer, or monitor."}],"tables":[]},{"heading":"15. Stage 12 — Continuous allocation","depth":2,"anchor":"15-stage-12-continuous-allocation","path":["02 — LAKA SEO Strategy Guide","15. Stage 12 — Continuous allocation"],"prose":["At a fixed review cadence:","1. update demand and value data;","2. detect query, URL, and conversion shifts;","3. recalculate opportunity scores;","4. separate noise from sustained change;","5. continue, expand, revise, reverse, or retire;","6. record what the system learned."],"bullets":["update demand and value data;","detect query, URL, and conversion shifts;","recalculate opportunity scores;","separate noise from sustained change;","continue, expand, revise, reverse, or retire;","record what the system learned."],"blocks":[],"tables":[]},{"heading":"Portfolio allocation","depth":3,"anchor":"portfolio-allocation","path":["02 — LAKA SEO Strategy Guide","15. Stage 12 — Continuous allocation","Portfolio allocation"],"prose":["A balanced portfolio may include:","This is a starting heuristic, not a universal rule. Reallocate according to measured marginal value, constraints, and learning velocity."],"bullets":[],"blocks":[{"lang":"text","code":"40% existing-page and conversion improvements\n25% core commercial/decision assets\n15% supporting authority assets\n10% technical/structural work\n10% paradigm experiments"}],"tables":[]},{"heading":"16. Failure diagnosis tree","depth":2,"anchor":"16-failure-diagnosis-tree","path":["02 — LAKA SEO Strategy Guide","16. Failure diagnosis tree"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"NO IMPRESSIONS?\n    → discovery / crawl / index / demand / cluster mismatch\n\nIMPRESSIONS BUT LOW VISIBILITY?\n    → intent / format / information value / internal graph / authority\n\nVISIBILITY BUT LOW CTR?\n    → title / snippet / result type / brand / mismatch / SERP crowding\n\nCLICKS BUT LOW TASK COMPLETION?\n    → weak answer / poor format / slow or confusing experience / wrong query\n\nTASK COMPLETION BUT LOW NEXT ACTION?\n    → journey discontinuity / weak offer / wrong CTA / trust gap\n\nLEADS BUT LOW QUALIFICATION?\n    → wrong audience / misleading promise / broad intent / form design\n\nSALES BUT LOW MARGIN OR RETENTION?\n    → offer economics / fulfillment / customer fit / expectation mismatch\n\nMETRICS IMPROVE BUT BUSINESS DOES NOT?\n    → proxy optimization; redefine the primary outcome"}],"tables":[]},{"heading":"17. Strategy completion test","depth":2,"anchor":"17-strategy-completion-test","path":["02 — LAKA SEO Strategy Guide","17. Strategy completion test"],"prose":["The strategy is ready only when every priority cluster answers:"],"bullets":[],"blocks":[{"lang":"text","code":"Who is the user?\nWhat are they trying to do?\nWhy now?\nWhat observed demand supports it?\nWhich queries represent the task?\nWhich single asset owns the intent?\nWhat form best completes the task?\nWhat makes the asset meaningfully better?\nHow will users and crawlers find it?\nWhat independent evidence supports it?\nWhat is the next logical action?\nWhat event creates business value?\nHow will success and failure be distinguished?\nWhat is the LAKA escalation path?"}],"tables":[]}]}