{"number":"09","slug":"implementation-backlog","filename":"09-IMPLEMENTATION-BACKLOG.md","title":"Implementation Backlog","bytes":6226,"section_count":37,"purpose":"Dependency-based rollout","outline":[{"heading":"09 — Implementation Backlog","anchor":"09-implementation-backlog","depth":1},{"heading":"Phase 0 — Governance and workspace","anchor":"phase-0-governance-and-workspace","depth":2},{"heading":"Phase 1 — Business and measurement baseline","anchor":"phase-1-business-and-measurement-baseline","depth":2},{"heading":"Phase 2 — Technical eligibility baseline","anchor":"phase-2-technical-eligibility-baseline","depth":2},{"heading":"Phase 3 — Existing opportunity recovery","anchor":"phase-3-existing-opportunity-recovery","depth":2},{"heading":"Phase 4 — Semantic and canonical architecture","anchor":"phase-4-semantic-and-canonical-architecture","depth":2},{"heading":"Phase 5 — Core information products","anchor":"phase-5-core-information-products","depth":2},{"heading":"Phase 6 — Supporting graph","anchor":"phase-6-supporting-graph","depth":2},{"heading":"Phase 7 — Earned evidence and authority","anchor":"phase-7-earned-evidence-and-authority","depth":2},{"heading":"Phase 8 — Volumetric expansion","anchor":"phase-8-volumetric-expansion","depth":2},{"heading":"Phase 9 — Structural improvements","anchor":"phase-9-structural-improvements","depth":2},{"heading":"Phase 10 — Paradigm experiments","anchor":"phase-10-paradigm-experiments","depth":2},{"heading":"Ongoing cadence","anchor":"ongoing-cadence","depth":2},{"heading":"Definition of done","anchor":"definition-of-done","depth":2}],"sections":[{"heading":"09 — Implementation Backlog","depth":1,"anchor":"09-implementation-backlog","path":["09 — Implementation Backlog"],"prose":["This backlog installs the system in stages. The sequence is dependency-based; it is not a promise of when rankings will change."],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 0 — Governance and workspace","depth":2,"anchor":"phase-0-governance-and-workspace","path":["09 — Implementation Backlog","Phase 0 — Governance and workspace"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Deliverables","depth":3,"anchor":"deliverables","path":["09 — Implementation Backlog","Phase 0 — Governance and workspace","Deliverables"],"prose":["- project owner;","- site and offer scope;","- source-of-truth repository;","- change ledger;","- access and privacy rules;","- naming conventions;","- rule-library version."],"bullets":["project owner;","site and offer scope;","source-of-truth repository;","change ledger;","access and privacy rules;","naming conventions;","rule-library version."],"blocks":[],"tables":[]},{"heading":"Exit gate","depth":3,"anchor":"exit-gate","path":["09 — Implementation Backlog","Phase 0 — Governance and workspace","Exit gate"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"owner\nAND scope\nAND permissions\nAND change control\nare defined."}],"tables":[]},{"heading":"Phase 1 — Business and measurement baseline","depth":2,"anchor":"phase-1-business-and-measurement-baseline","path":["09 — Implementation Backlog","Phase 1 — Business and measurement baseline"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 1 — Business and measurement baseline","Tasks"],"prose":["1. Define offers and audiences.","2. Define qualified value events.","3. Record margin or value bands.","4. verify Search Console and analytics.","5. connect CRM/commerce outcomes where feasible.","6. classify brand/non-brand.","7. create executive dashboard.","8. test the event chain.","9. document limitations.","10. capture baseline."],"bullets":["Define offers and audiences.","Define qualified value events.","Record margin or value bands.","verify Search Console and analytics.","connect CRM/commerce outcomes where feasible.","classify brand/non-brand.","create executive dashboard.","test the event chain.","document limitations.","capture baseline."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 1 — Business and measurement baseline","Output"],"prose":["`business-value-model`","`event-dictionary`","`baseline-scorecard`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 2 — Technical eligibility baseline","depth":2,"anchor":"phase-2-technical-eligibility-baseline","path":["09 — Implementation Backlog","Phase 2 — Technical eligibility baseline"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 2 — Technical eligibility baseline","Tasks"],"prose":["1. Inventory intended canonical URLs.","2. classify intended index state.","3. inspect status, robots, rendering, canonical, index, sitemap.","4. calculate eligible canonical coverage.","5. calculate canonical agreement.","6. identify orphan and depth issues.","7. inspect duplicate/facet volume.","8. inspect field performance by exposure.","9. rank issues by affected business value.","10. repair P0 blockers."],"bullets":["Inventory intended canonical URLs.","classify intended index state.","inspect status, robots, rendering, canonical, index, sitemap.","calculate eligible canonical coverage.","calculate canonical agreement.","identify orphan and depth issues.","inspect duplicate/facet volume.","inspect field performance by exposure.","rank issues by affected business value.","repair P0 blockers."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 2 — Technical eligibility baseline","Output"],"prose":["`technical-state-table`","`value-ranked-technical-backlog`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 3 — Existing opportunity recovery","depth":2,"anchor":"phase-3-existing-opportunity-recovery","path":["09 — Implementation Backlog","Phase 3 — Existing opportunity recovery"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 3 — Existing opportunity recovery","Tasks"],"prose":["1. join queries, URLs, conversions, and value.","2. cluster current queries.","3. find strong pages with weak targeting.","4. find high-impression pages with low CTR residual.","5. find converting pages with weak visibility.","6. find ranking pages with poor qualification.","7. find cannibalizing clusters.","8. find pages with authority but no useful target.","9. score opportunities.","10. launch the first bounded Minor/Major cohort."],"bullets":["join queries, URLs, conversions, and value.","cluster current queries.","find strong pages with weak targeting.","find high-impression pages with low CTR residual.","find converting pages with weak visibility.","find ranking pages with poor qualification.","find cannibalizing clusters.","find pages with authority but no useful target.","score opportunities.","launch the first bounded Minor/Major cohort."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 3 — Existing opportunity recovery","Output"],"prose":["`existing-opportunity-portfolio`","`experiment-cards`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 4 — Semantic and canonical architecture","depth":2,"anchor":"phase-4-semantic-and-canonical-architecture","path":["09 — Implementation Backlog","Phase 4 — Semantic and canonical architecture"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 4 — Semantic and canonical architecture","Tasks"],"prose":["1. Build audience-task map.","2. build semantic graph.","3. collect query and customer language.","4. normalize synonyms and variants.","5. disambiguate senses.","6. cluster by task.","7. assign exactly one canonical owner.","8. map supporting assets.","9. flag missing, duplicate, and uncertain clusters.","10. approve priority cluster portfolio."],"bullets":["Build audience-task map.","build semantic graph.","collect query and customer language.","normalize synonyms and variants.","disambiguate senses.","cluster by task.","assign exactly one canonical owner.","map supporting assets.","flag missing, duplicate, and uncertain clusters.","approve priority cluster portfolio."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 4 — Semantic and canonical architecture","Output"],"prose":["`semantic-demand-inventory`","`canonical-intent-registry`","`cluster-boundary-log`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 5 — Core information products","depth":2,"anchor":"phase-5-core-information-products","path":["09 — Implementation Backlog","Phase 5 — Core information products"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 5 — Core information products","Tasks"],"prose":["1. Select highest-value decision and commercial clusters.","2. create page specifications.","3. choose task-native formats.","4. add information advantage.","5. create evidence.","6. connect next actions.","7. implement technical requirements.","8. add measurement.","9. publish in cohorts.","10. review and update rule priors."],"bullets":["Select highest-value decision and commercial clusters.","create page specifications.","choose task-native formats.","add information advantage.","create evidence.","connect next actions.","implement technical requirements.","add measurement.","publish in cohorts.","review and update rule priors."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 5 — Core information products","Output"],"prose":["`core-page-specifications`","`published-core-assets`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 6 — Supporting graph","depth":2,"anchor":"phase-6-supporting-graph","path":["09 — Implementation Backlog","Phase 6 — Supporting graph"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 6 — Supporting graph","Tasks"],"prose":["1. Identify prerequisite and adjacent tasks.","2. validate supporting asset distinctness.","3. create or improve hubs where useful.","4. add understanding, choice, journey, and authority edges.","5. repair orphans.","6. reduce excessive depth.","7. update links after migrations.","8. measure assisted value.","9. remove weak or redundant nodes.","10. refresh canonical registry."],"bullets":["Identify prerequisite and adjacent tasks.","validate supporting asset distinctness.","create or improve hubs where useful.","add understanding, choice, journey, and authority edges.","repair orphans.","reduce excessive depth.","update links after migrations.","measure assisted value.","remove weak or redundant nodes.","refresh canonical registry."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 6 — Supporting graph","Output"],"prose":["`internal-graph-map`","`supporting-asset-backlog`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 7 — Earned evidence and authority","depth":2,"anchor":"phase-7-earned-evidence-and-authority","path":["09 — Implementation Backlog","Phase 7 — Earned evidence and authority"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 7 — Earned evidence and authority","Tasks"],"prose":["1. Diagnose target cluster authority gaps.","2. create linkable reasons.","3. prioritize original data, tools, benchmarks, case evidence, and visual references.","4. segment prospects.","5. launch transparent outreach.","6. track retained relevant placements.","7. measure target visibility and brand demand.","8. recover valid lost links.","9. compound successful evidence assets.","10. recalibrate authority proxies."],"bullets":["Diagnose target cluster authority gaps.","create linkable reasons.","prioritize original data, tools, benchmarks, case evidence, and visual references.","segment prospects.","launch transparent outreach.","track retained relevant placements.","measure target visibility and brand demand.","recover valid lost links.","compound successful evidence assets.","recalibrate authority proxies."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 7 — Earned evidence and authority","Output"],"prose":["`authority-campaigns`","`evidence-asset-roadmap`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 8 — Volumetric expansion","depth":2,"anchor":"phase-8-volumetric-expansion","path":["09 — Implementation Backlog","Phase 8 — Volumetric expansion"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Preconditions","depth":3,"anchor":"preconditions","path":["09 — Implementation Backlog","Phase 8 — Volumetric expansion","Preconditions"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"canonical model is stable\nAND templates are quality controlled\nAND data is accurate\nAND maintenance capacity exists\nAND measurement cohorts exist\nAND policy gates pass"}],"tables":[]},{"heading":"Tasks","depth":3,"anchor":"tasks","path":["09 — Implementation Backlog","Phase 8 — Volumetric expansion","Tasks"],"prose":["1. Expand approved dimensions.","2. generate candidates.","3. normalize and cluster.","4. apply hard gates.","5. sample quality.","6. score survivors.","7. stage publication.","8. monitor duplicate, index, quality, and conversion behavior.","9. pause automatically on guardrail breach.","10. scale only validated cohorts."],"bullets":["Expand approved dimensions.","generate candidates.","normalize and cluster.","apply hard gates.","sample quality.","score survivors.","stage publication.","monitor duplicate, index, quality, and conversion behavior.","pause automatically on guardrail breach.","scale only validated cohorts."],"blocks":[],"tables":[]},{"heading":"Output","depth":3,"anchor":"output","path":["09 — Implementation Backlog","Phase 8 — Volumetric expansion","Output"],"prose":["`volumetric-candidate-register`","`staged-generation-plan`"],"bullets":[],"blocks":[],"tables":[]},{"heading":"Phase 9 — Structural improvements","depth":2,"anchor":"phase-9-structural-improvements","path":["09 — Implementation Backlog","Phase 9 — Structural improvements"],"prose":["Examples:","- merge cannibalizing assets;","- redesign hubs and templates;","- control faceted navigation;","- improve data pipelines;","- connect value data;","- localize international architecture;","- improve field performance at scale;","- standardize evidence and refresh workflows.","Use change IDs and cohort rollouts."],"bullets":["merge cannibalizing assets;","redesign hubs and templates;","control faceted navigation;","improve data pipelines;","connect value data;","localize international architecture;","improve field performance at scale;","standardize evidence and refresh workflows."],"blocks":[],"tables":[]},{"heading":"Phase 10 — Paradigm experiments","depth":2,"anchor":"phase-10-paradigm-experiments","path":["09 — Implementation Backlog","Phase 10 — Paradigm experiments"],"prose":["Potential classes:"],"bullets":[],"blocks":[{"lang":"text","code":"diagnostic tool\ncalculator\nbenchmark\nverified directory\noriginal dataset\ninteractive map\nassessment engine\ncomparison system\nAPI/data feed\nagent-operable transaction"}],"tables":[]},{"heading":"Gate","depth":3,"anchor":"gate","path":["09 — Implementation Backlog","Phase 10 — Paradigm experiments","Gate"],"prose":[],"bullets":[],"blocks":[{"lang":"text","code":"IF new solution class completes the task materially better\nAND creates defensible value\nAND has a maintenance model\nAND can be measured\nTHEN run a bounded paradigm experiment."}],"tables":[]},{"heading":"Ongoing cadence","depth":2,"anchor":"ongoing-cadence","path":["09 — Implementation Backlog","Ongoing cadence"],"prose":[],"bullets":[],"blocks":[],"tables":[]},{"heading":"Weekly operating review","depth":3,"anchor":"weekly-operating-review","path":["09 — Implementation Backlog","Ongoing cadence","Weekly operating review"],"prose":["- P0 measurement/technical blockers;","- live experiments;","- data-quality failures;","- major demand or value shifts;","- guardrail breaches."],"bullets":["P0 measurement/technical blockers;","live experiments;","data-quality failures;","major demand or value shifts;","guardrail breaches."],"blocks":[],"tables":[]},{"heading":"Monthly portfolio review","depth":3,"anchor":"monthly-portfolio-review","path":["09 — Implementation Backlog","Ongoing cadence","Monthly portfolio review"],"prose":["- contribution value;","- qualified conversions;","- cluster visibility;","- canonical ownership;","- technical eligibility;","- authority and evidence;","- refresh/retirement;","- allocation."],"bullets":["contribution value;","qualified conversions;","cluster visibility;","canonical ownership;","technical eligibility;","authority and evidence;","refresh/retirement;","allocation."],"blocks":[],"tables":[]},{"heading":"Quarterly model review","depth":3,"anchor":"quarterly-model-review","path":["09 — Implementation Backlog","Ongoing cadence","Quarterly model review"],"prose":["- rule performance;","- scoring calibration;","- audience/offer changes;","- semantic territory;","- structural debt;","- paradigm opportunities."],"bullets":["rule performance;","scoring calibration;","audience/offer changes;","semantic territory;","structural debt;","paradigm opportunities."],"blocks":[],"tables":[]},{"heading":"Definition of done","depth":2,"anchor":"definition-of-done","path":["09 — Implementation Backlog","Definition of done"],"prose":["An implementation item is complete only when:"],"bullets":[],"blocks":[{"lang":"text","code":"change is deployed\nAND change ID is recorded\nAND intended technical state is verified\nAND measurement is active\nAND owner is assigned\nAND review rule is scheduled\nAND documentation is updated"}],"tables":[]}]}