{"title":"Course crosswalk and sources","translation":[{"heading":"1. Course-to-grammar translation","headers":["Course concept","Grammar translation","Operational meaning"],"rows":[["Target persona","Audience + conditions","Segment whose task, context, and value can be measured"],["Sales funnel","Journey-state graph","Awareness, evaluation, decision, use, retention, and return paths"],["Search framework","Audience–task–asset–surface–transition sentence","Who needs what, where it is served, and what happens next"],["Core keyword","Representative query","Human-readable label for one dominant intent cluster"],["Secondary keywords","Same-intent variants","Closely equivalent queries that one canonical asset can satisfy"],["Accessory keywords","Adjacent task clusters","Related but independently useful information needs"],["Keyword variations","Lexical normalization","Synonyms, spelling, word order, pluralization, abbreviations, stems"],["LSI keywords","Contextual terms, entities, relations, attributes","Replace the “LSI” bucket with explicit semantic roles"],["One keyword = one page","One dominant intent cluster = one canonical owner","Prevent conflicting page ownership without making a page per wording"],["Intent bucketing","Task-based query clustering","Group queries according to one completion condition"],["Revenue estimates","Probabilistic demand-to-value forecast","Separate assumptions from actual contribution margin"],["SEO timeline estimate","Time-to-event forecast","Track crawl, index, impression, value, and uncertainty separately"],["Reverse-engineering competitors","Competitive retrieval and information-gap analysis","Identify result forms, gaps, authority, and unmet tasks"],["Document relevancy","Query–document task fit","Make the asset understandable and useful for the intended task"],["On-page optimization","Document and search-appearance intervention","Improve relevance, response, evidence, and task completion"],["Pages vs domains","URL-level intent ownership","Assign work and measurement to canonical assets"],["Site architecture","Directed information graph","Paths, depth, hubs, communities, and canonical nodes"],["SEO silos","Topical link communities","Useful internal relationships, not ritual folder structures"],["UX signals","User-outcome telemetry","Task completion, progression, conversion, and experience measures"],["Link building","Independent citation acquisition","Relevant, credible, editorial evidence and prominence"],["Authority metrics","Vendor model outputs","Diagnostic proxies that require calibration to direct outcomes"],["Technical optimization","Retrieval-eligibility engineering","Discover, fetch, render, canonicalize, index, retrieve, display"],["Indexation","One technical state","Inclusion in an index, separated from discovery and display"],["Canonical tags","Preferred representative signal","One signal in a coherent canonical system"],["Keyword cannibalization","Query-to-URL ownership instability","Confirm same-intent competition and business loss before fixing"],["Site speed","Real-user performance system","Improve field experience and value, not a perfect lab score"],["Structured data","Machine-readable eligibility signal","Use supported markup that matches visible content"],["Analytics and tracking","Outcome and intervention model","Connect search exposure to qualified value and learning"]],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"1. Course-to-grammar translation"}}],"corrections":[{"id":"lsi-keywords","term":"LSI keywords","correction":"The course uses “LSI” as a broad label for terms that co-occur around a topic. The grammar replaces this with: These elements should be included because they complete the task, not because a tool produced a term list.","blocks":[{"lang":"text","code":"entities\nrelations\nattributes\nvalues\ncollocations\nquestions\nevidence"}],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"“LSI keywords”"}},{"id":"one-keyword-equals-one-page","term":"One keyword equals one page","correction":"Use: A page can be relevant to many query variants. Different words do not automatically require different pages.","blocks":[{"lang":"text","code":"one dominant intent cluster\n=\none intended canonical owner"}],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"“One keyword equals one page”"}},{"id":"ranking-factors","term":"Ranking factors","correction":"Treat lists of factors as hypotheses and diagnostics. The system requires each intervention to state a mechanism and measured outcome.","blocks":[],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"“Ranking factors”"}},{"id":"ux-signals","term":"UX signals","correction":"Do not claim that any analytics metric perfectly reveals a search engine’s internal behavior. Use user behavior as task and business telemetry.","blocks":[],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"“UX signals”"}},{"id":"pagerank-no-longer-exists","term":"PageRank no longer exists","correction":"The public toolbar metric disappeared. Link-based systems and link signals remain conceptually relevant. Do not optimize for an obsolete public score.","blocks":[],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"“PageRank no longer exists”"}},{"id":"eat","term":"EAT","correction":"Use the current E-E-A-T framing cautiously as a quality-evaluation concept, not a single numeric ranking factor. The operational system measures evidence, experience, authorship, sources, transparency, review, and correction practices.","blocks":[],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"“EAT”"}}],"primary_sources":[{"id":"google-search-fundamentals","name":"Google Search fundamentals","points":["SEO Starter Guide","Search Essentials","Spam policies","Creating helpful, reliable, people-first content"],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"Google Search fundamentals"}},{"id":"crawling-indexing-and-links","name":"Crawling, indexing, and links","points":["Crawling and indexing overview","Link best practices","Canonicalization","Sitemaps","JavaScript SEO","Robots.txt introduction"],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"Crawling, indexing, and links"}},{"id":"search-appearance-and-experience","name":"Search appearance and experience","points":["Structured data introduction","Core Web Vitals and Search","Web Vitals"],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"Search appearance and experience"}},{"id":"generative-search","name":"Generative search","points":["Optimizing for generative AI features on Google Search"],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"Generative search"}}],"evidence_classification":{"blocks":[{"lang":"text","code":"OBSERVATION\ndirectly measured or inspected.\n\nSOURCE FACT\nsupported by a cited primary source.\n\nINFERENCE\na reasoned interpretation of observations.\n\nFORECAST\nan estimated future value with assumptions.\n\nHYPOTHESIS\na testable proposed mechanism.\n\nDECISION\nan action chosen under constraints.\n\nUNKNOWN\ninformation still required."}],"table":null,"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"5. Evidence classification"}},"versioning":["The rule library and source guidance should be reviewed when:","Record:"],"source":{"document":"10","file":"10-COURSE-CROSSWALK-AND-SOURCES.md","heading":"whole document"}}