# LAKA SEO Grammar System

> Convert SEO from a loose checklist into a formal, measurable, volumetric operating language.

Version 1.0. 144 decision rules across 12 areas, 8 hard publication gates, 5 LAKA change levels, 12 volumetric dimension families, 14 SOPs, 12 measurement formulas and 10 source documents.

## The two ideas everything rests on

SEO business value is a PRODUCT of ten factors, not a sum:
SEO BUSINESS VALUE =
VALUABLE DEMAND
x TECHNICAL ELIGIBILITY
x INTENT FIT
x INFORMATION ADVANTAGE
x DISCOVERABILITY
x PROMINENCE
x SEARCH-RESULT RESPONSE
x CONVERSION EFFICIENCY
x CONTRIBUTION MARGIN
x LEARNING VELOCITY

Because they multiply, a near-zero factor neutralises the rest. A technically perfect page with
no valuable demand is weak. A ranking page that produces no business outcome is weak. Work the
weakest link, not the factor that is easiest to improve.

Volumetric generation is an analysis technique, NOT a publishing plan:
1. Generate broadly.
2. Normalize.
3. Cluster by task.
4. Assign one canonical owner.
5. Apply all hard gates.
6. Score by value / cost.
7. Stage publication.
8. Measure.
9. Update the generator.
10. Never publish the Cartesian product.

## The eight hard publication gates
- demand: passes if observed impressions OR customer evidence OR sales/support frequency OR stable result ecosystem OR defensible emerging-demand thesis
- distinct_task: passes if the candidate owns a distinct task OR needs a materially different answer OR has real local/product data OR requires a different conversion path
- business_value: passes if direct conversion value OR assisted conversion value OR retention value OR authority value OR strategic learning value
- information_advantage: passes if original experience OR proprietary data OR better methodology OR better utility OR stronger evidence OR clearer decision support OR unique local coverage OR better accessibility
- technical_feasibility: specified by 06 SOP 9 — Technical eligibility audit; Rules TEC-001…TEC-012
- maintainability: passes if owner exists AND refresh triggers are defined AND data can be kept accurate AND total approved volume fits capacity
- measurement: passes if primary outcome AND baseline AND change ID AND observation method AND decision rule
- compliance: specified by Rules GOV-001…GOV-012; 10 §4 Current primary-source guidance used

All eight must pass. A candidate failing any one routes to research, consolidation, repair,
deferral or rejection — never to publication.

## The minimum operating rule
An SEO action is not ready for execution until it can name: the audience, the task, the intended
canonical asset, the expected mechanism, the primary metric, and the decision rule.

## API
Base URL: https://seosystem.bowtiekreative.com
OpenAPI: https://seosystem.bowtiekreative.com/v1/openapi.json
Index: https://seosystem.bowtiekreative.com/v1

Read:
- https://seosystem.bowtiekreative.com/v1/rules?area=technical-eligibility — filter 144 rules by area, LAKA level, operator, metric or free text
- https://seosystem.bowtiekreative.com/v1/rules/{id} — one rule with its branches, area, levels and neighbours
- https://seosystem.bowtiekreative.com/v1/gates — the eight hard gates and the rules that govern each
- https://seosystem.bowtiekreative.com/v1/documents/{slug} — any of the 10 source documents, parsed into sections
- https://seosystem.bowtiekreative.com/v1/source/{slug} — the authored package byte for byte, including the EBNF grammar
- https://seosystem.bowtiekreative.com/v1/search?q= — search rules, gates, SOPs, templates, terms and document sections

Run:
- POST https://seosystem.bowtiekreative.com/v1/evaluate — a candidate through the eight gates and the priority score
- POST https://seosystem.bowtiekreative.com/v1/volume — size a volumetric space without enumerating it
- POST https://seosystem.bowtiekreative.com/v1/cluster — same page or separate pages, by the one-page rule
- POST https://seosystem.bowtiekreative.com/v1/equation — score the governing equation and find the weakest link
- POST https://seosystem.bowtiekreative.com/v1/resolve — which rules govern a context, before you act
- POST https://seosystem.bowtiekreative.com/v1/laka — the five-level change matrix for an object
- POST https://seosystem.bowtiekreative.com/v1/experiment — turn a change into a decidable experiment card
- POST https://seosystem.bowtiekreative.com/v1/validate — a project document against the schema and completeness gates

## What the engine refuses to do
It does not guess. Where a decision depends on a fact the caller has not supplied, the response
names the missing fact rather than assuming a value. On POST /v1/evaluate a missing gate is a
400, never an implied pass. On POST /v1/cluster an unknown condition returns TEST — one
provisional cluster and an observation — never a second page. On POST /v1/equation an unscored
factor is reported as unknown, not treated as 1.

See https://seosystem.bowtiekreative.com/v1/engine/spec for what each endpoint requires.

## Rule areas
- Business Value (12 rules, prefix BIZ): https://seosystem.bowtiekreative.com/v1/rules?area=business-value
- Audience and Journey (12 rules, prefix AUD): https://seosystem.bowtiekreative.com/v1/rules?area=audience-and-journey
- Semantic Demand (12 rules, prefix SEM): https://seosystem.bowtiekreative.com/v1/rules?area=semantic-demand
- Clustering and Canonical Ownership (12 rules, prefix CLU): https://seosystem.bowtiekreative.com/v1/rules?area=clustering-and-canonical-ownership
- Content, Format, and Evidence (12 rules, prefix CON): https://seosystem.bowtiekreative.com/v1/rules?area=content-format-and-evidence
- On-page and Search Appearance (12 rules, prefix ONP): https://seosystem.bowtiekreative.com/v1/rules?area=on-page-and-search-appearance
- Internal Graph and Architecture (12 rules, prefix GRF): https://seosystem.bowtiekreative.com/v1/rules?area=internal-graph-and-architecture
- External Authority and Earned Evidence (12 rules, prefix AUT): https://seosystem.bowtiekreative.com/v1/rules?area=external-authority-and-earned-evidence
- Technical Eligibility (12 rules, prefix TEC): https://seosystem.bowtiekreative.com/v1/rules?area=technical-eligibility
- Conversion and Experience (12 rules, prefix CVR): https://seosystem.bowtiekreative.com/v1/rules?area=conversion-and-experience
- Measurement and Experimentation (12 rules, prefix EXP): https://seosystem.bowtiekreative.com/v1/rules?area=measurement-and-experimentation
- Generative Search, Scale, and Governance (12 rules, prefix GOV): https://seosystem.bowtiekreative.com/v1/rules?area=generative-search-scale-and-governance

## LAKA change levels
- Baseline (49 rules): The system is observed without changing its structure.
- Minor (29 rules): Surface elements change while the object and mechanism stay mostly stable.
- Major (53 rules): The document or campaign is substantially improved, but its role remains stable.
- Structural (62 rules): Relationships, architecture, ownership, or workflow change.
- Paradigm (10 rules): The class of solution changes.

## Pages
- https://seosystem.bowtiekreative.com/grammar — Sentence and equation: The ten factors that multiply
- https://seosystem.bowtiekreative.com/laka — The LAKA change model: 5 levels, 14 change variables
- https://seosystem.bowtiekreative.com/objects — Object classes: The primitives the language names
- https://seosystem.bowtiekreative.com/operators — Logic and precedence: IF, THEN, ELSE, and what outranks what
- https://seosystem.bowtiekreative.com/gates — The eight hard gates: What may be published at all
- https://seosystem.bowtiekreative.com/rules — Browse 144 rules: 12 areas, filterable
- https://seosystem.bowtiekreative.com/formats — Task-native formats: The task selects the format
- https://seosystem.bowtiekreative.com/measurement — Measurement: 12 formulas, five primary KPIs
- https://seosystem.bowtiekreative.com/evaluate — Evaluate a candidate: Gates, then value against cost
- https://seosystem.bowtiekreative.com/volume — Size a volumetric space: Without ever enumerating it
- https://seosystem.bowtiekreative.com/cluster — One page or two: The one-page rule as a decision
- https://seosystem.bowtiekreative.com/equation — Find the weakest link: Score the governing equation
- https://seosystem.bowtiekreative.com/sops — SOPs: 14 repeatable procedures
- https://seosystem.bowtiekreative.com/backlog — Implementation backlog: 11 phases with exit gates
- https://seosystem.bowtiekreative.com/templates — Templates: 24 briefs and matrices
- https://seosystem.bowtiekreative.com/commands — Pseudo-commands: 10 compact notations
- https://seosystem.bowtiekreative.com/api — API reference: Every endpoint, with examples
- https://seosystem.bowtiekreative.com/docs — Source documents: 10 documents, verbatim
- https://seosystem.bowtiekreative.com/glossary — Glossary: 90 terms
- https://seosystem.bowtiekreative.com/search — Search: Rules, gates, SOPs, sections

## Usage note
This is a decision and measurement system, not a ranking guarantee. Priority bands are transparent heuristics, not search-engine scores.

## Copyright
Original synthesis of the ClickMinded SEO course into a LAKA decision and measurement system. Source course material remains the property of its authors.